The PR Maven®

Podcast

The PR Maven® Podcast

Listen to Nancy Marshall interview industry leaders, top executives, media personalities & online influencers about PR & their personal brand. In her solocast episodes, Nancy shares thought leadership on public relations, social media marketing, networking and strategic marketing techniques for businesses, organizations and individuals.

The Finale – A Bittersweet Goodbye For Now

After nearly six incredible years of insightful conversations, powerful stories and countless laughs, this is the finale of The PR Maven® Podcast. Listen as Nancy reflects on memorable moments, shares highlights and celebrates the amazing community we’ve built together.

How To Use Your Strengths To Develop Your Personal Brand, With Christine Tieri – Episode 141

Do you know what your strengths are? In this episode, learn how you can use your strengths to build your brand from Christine Tieri.

The Power of Human Connection in PR ft. Tangia Renee Al-awaji Estrada – Episode 281

Learn the secrets of building authentic relationships with media professionals that go beyond superficial transactions and learn about the unique challenges of PR efforts within multicultural communities.

Tips To Become the Most Sought-After Podcast Guest with Michelle Glogovac – Episode 279

Listen to this podcast episode with Michelle Glogovac, THE Podcast Matchmaker™, to learn how to become the most sought-after podcast guest.

34:47 minutes

What Personal Branding Means To A Champion Ski Racer, With Sam Morse – Episode 278

Discover how ski racer Sam Morse went from Sugarloaf to the world stage, a journey intertwined with faith and personal branding.

36:31 minutes

Episode 208: Key Strategies in PR Today and Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher, Vice President of Public Relations at Austin Williams

Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher – Episode 208

PR is always evolving, so how do you get media coverage today? Jody Fisher shares some of his best advice, including why it is wrong to think the press release is dead.

37:37 minutes

How This Magazine Is Growing In The Digital Age: Owner of Journey Magazine, Carolyn Delaney – Episode 277

Carolyn Delaney shares her incredible journey from running IT departments to creating a mission-driven media company focused on making recovery from addiction visible. Discover how Carolyn's personal recovery story and vision for a world where recovery is celebrated is making a profound impact on lives.

34:05 minutes

How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom – Episode 168

While college enrollment has been down across the country, marketing and public relations can help to show the benefits of higher education.

35:52 minutes

How To Build Your Own PR Business With Delaney Vetter – Episode 276

How can one start working into PR? How can one build their PR business from scratch? Delaney Vetter on this week’s PR Maven® Podcast episode answers all these questions to get you started.

43:28 minutes

Episode 147: How Innovation, Sustainability and Employee Wellness Build a Brand, With Rob Tod

Allagash Brewing Company is a distinct Maine brand. In this episode, Rob Tod talks about the Allagash brand and their focus on innovation, sustainability and employee wellness.

52:00 minutes

Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree

From building meaningful relationships with journalists to crafting the perfect pitch, Kelsey and Derrick share valuable insights that will elevate your PR strategies.

38:51 minutes

Episode 273: How DECD is Empowering Maine’s Youth With Kaylin (Kay) Kerina

Curious about career opportunities in Maine? Tune in to hear Kay Kerina share insights on how the Maine Career Exploration program is connecting young individuals with meaningful work experiences.

33:11 minutes

Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood

Whether it is PR and marketing, healthcare or another avenue, businesses need a good leadership team to grow. This week on the PR Maven® Podcast, Nancy speaks with Michelle Hood about how she learned to become a leader and what role PR and marketing has played throughout her career.

40:39 minutes

Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church

Would AI take away jobs of content writers and copywriters? A million-dollar question. My website is not ranking high! Am I doing SEO right? Another million-dollar question. In this episode of The PR Maven® Podcast, we have answers.

48:44 minutes

Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke

How can you combine PR and personal branding techniques to make your business successful? Find out in this episode as Amber Lambke, co-founder and CEO of Maine Grains, shares her business success story.

39:49 minutes

It’s Not Just About the Snow Anymore: How to Adapt to Changing Customer Preferences

Episode 164: How to Adapt to Changing Customer Preferences, With Dana Bullen

Everything you do comes together to create your brand. In this episode, Dana Bullen explains that while it all comes back to the snow, the entire ski experience matters.

35:32 minutes

Episode 104: How To Grow an Already Established Brand With Karl Strand

Looking to continue growing your strong brand? Listen to this episode with Karl Strand, general manager at Sugarloaf, to learn how Sugarloaf has maintained its loyal audience.

43:52 minutes

Episode 271: Does Public Relations Play a Role for Churches and Religious Ministries? With Liz Williams

Liz Williams joins as our special guest for this podcast episode to talk about the communications methods used by Episcopalian Dioceses. Liz also takes a turn interviewing Nancy about her keynote speech and workshop at the 2024 Episcopalian Communicators Conference in Portland, Maine.

36:14 minutes

Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonian

Are you doing public relations and marketing in the arts or higher education? This episode's guest has some insight for you. Raffi DerSimonian describes his career promoting the arts and higher education.

43:00 minutes

Episode 172: People Over Price With Tim Winkeler

From a bad review to a business partnership, Nancy sits down with Tim Winkeler to talk about how they met and how their relationship led to VIP Tires & Service working with Marshall Communications to boost their PR presence.

41:04 minutes

Episode 270: HOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth With Koty Potts

Many of us have created blogs and continue to publish new posts, or have stopped publishing new content but want to keep our blogs active. In this PR Maven® Podcast episode, Koty Potts joins Nancy to discuss optimizing blog posts for SEO and reusing old blogs for brand growth.

36:36 minutes

Episode 269: Using Public Relations to Improve Food Allergy Awareness, With Caili Elwell

If you have a food-focused brand, are you keeping food allergies in mind? Caili Elwell joins Nancy to talk about her role as a family food allergy advocate and public relations specialist at Mother Eats Proper.

27:52 minutes

Episode 268: Building Brands and Using Your Brightest Minds, With Christian Espinosa, CEO of Blue Goat Cyber

From building business and personal brands to bringing bright minds together, Christian Espinosa talks about his career, books and keynote speaking.

37:10 minutes

Episode 267: 3 Valuable PR Lessons To Learn From Taylor Swift

Taylor Swift has been everywhere and her omnipresence provides valuable lessons for the entire public relations industry. Listen to three PR lessons that can be learned from Taylor Swift.

11:32 minutes

Episode 266: Navigating the World of Media Production With Kathleen O’Heron

Has the hunger for content changed? Has our approach to content just become salesy and lacking the human touch? Nancy sits down with Kathleen O'Heron, the brilliant mind behind Jynx Productions. Grab your headphones and tune in!

44:04 minutes

Episode 265: How To Help Journalists and Create Quality Content, With Deirdre Stires, Former Portland Press Herald Outdoor Reporter

Working with journalists and creating content are two major components of PR today. Learn how you can improve both with advice from Deirdre (Fleming) Stires.

41:26 minutes

Episode 264: Conversion Rate Optimization Explained, With Marty Greif, President of SiteTuners

Do you use conversion rate optimization on your website? Marty Greif explains what CRO is, how it is different from SEO and why it is important for your website.

39:16 minutes

Episode 263: Using Empathy in Crisis Communications, With Steve McCausland, Communications Specialist at Marshall Communications

Do you know how to communicate with the media during a crisis? In this PR Maven® Podcast episode, Steve McCausland returns to share more of his crisis communications experience and tips.

44:23 minutes

Episode 262: To Be a Successful Entrepreneur, You Need a Strong Network — Here’s Why

Without networking, it is virtually impossible to be a successful entrepreneur. In this PR Maven® Podcast episode, find out how to grow a strong network.

Episode 261: 2023 Golden Microphone Award Celebration With Bob Shultz

Bob Shultz, president and chief financial officer at Puritan Medical Products, returns for a special episode honoring him as the most popular guest of the year! Listen to find out how Puritan continues to adapt and innovate their products after COVID.

Encore Episode 210: An American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical Products

We are celebrating the PR Maven® Podcast guest with the most popular episode of the past year, Bob Shultz, president and chief financial officer at Puritan, by rereleasing his award-winning episode, episode 210.

Episode 259: How To Attract and Retain Employees in Today’s Labor Market

In this labor market, how do you attract and retain employees? In this episode, Nancy lists some tips that can help your business find and keep employees.

Episode 258: Important Lessons Learned as a Podcaster

Have you ever considered starting your own podcast? In this PR Maven® Podcast episode, Nancy talks about some of the lessons she has learned as a podcaster.

Episode 257: How To Use LinkedIn To Grow Your Network — and Bolster In-Person Connections

LinkedIn allows you to create and cultivate meaningful connections. In this PR Maven® Podcast episode, find out how to use LinkedIn to grow your network and bolster in-person relationships.

Episode 256: ‘Show Some Respect’ and Other Email Etiquette Tips

How many emails do you process in a day? If you are like Nancy, it is in the hundreds. In this episode, reflect on your daily emailing habits and learn 10 email etiquette tips.

Episode 252: Make Sure You Keep in Touch With Your Business Contacts

Remember that person you met, but whose name you can’t remember? Now you need what they have to offer, but you don’t have enough information to even search for them. In this episode, find out the importance of staying connected with your business contacts.

Episode 251: When To Rebrand, With Paula and Derek Slayton From Trampoline Advertising & Design Co.

When should you rebrand? It may be different than you think! Listen to this episode featuring Paula and Derek Slayton to find out when to rebrand plus much more.

Episode 250: AI Is Here To Stay, but It’s No Match for Humans in PR and Marketing

The emergence of artificial intelligence has put a lot of people on edge. Learn about the importance of the human touch in the age of #AI in this episode.

Episode 249: Spreading Inclusion and Acceptance Through Storytelling, With Lisa and Scott Wentzell and Heidi Bullen

Lisa Wentzell and Heidi Bullen recently published, “A Dog and His Boy, The Adventures of Spillway and Scotty.” Listen to learn about Scotty’s story and a beautiful message of inclusion and acceptance.

Episode 248: How To Become a Changemaker, With Dr. Patti Talbot, Founder and CEO of Blue Roads Education Group

Would you consider yourself a changemaker? Dr. Patti Talbot defines what a changemaker is and explains how anyone can be one.

Episode 246: PR’s Role in Your Marketing Strategy, With Jason Mudd, CEO and Managing Partner at Axia Public Relations

What is PR exactly and why is it so important? Jason Mudd, CEO at Axia Public Relations, explains PR’s role in your marketing strategy.

Episode 245: Where To Start When Promoting Your New Business, With Dr. Phil Finemore, PT, DPT, Owner of WorkFitME Mobile Physical Therapy

While you may spend years training to become an expert in your profession, you may not have learned how to run a business or promote it. In this episode, Dr. Phil Finemore talks about how he has grown his audience through networking and podcasting and shares some resources to help your business grow.

Episode 243: Don’t Underestimate the Power of Public Speaking, Even if It’s Scary at First

Lots of people fear public speaking. Do you? In this podcast episode, learn about the power of public speaking and overcoming that fear.

Episode 239: The Latest on SEO, Content Marketing and AI, With Dale Bertrand, Founder and President of Fire&Spark

Is SEO all about keywords? In this podcast episode, Dale Bertrand talks about how to best optimize your content for search engines and customers, and how AI will change SEO.

Episode 238: 10 Media Training Tips For Crisis Communicators

Is your business prepared for when a crisis strikes? Listen to Nancy's 10 tips for crisis communicators that will help you prepare for a crisis.

Episode 237: The Power of Positivity in Sales and Speaking, With Meshell Baker, Chief Confidence Igniter

If you could use some positive energy, this podcast episode is for you! Meshell Baker talks about the power of positivity in sales and marketing, keynote speaking and more!

Episode 235: How to Overcome Imposter Syndrome and Grow Your Personal Brand, With Kris Kelso, Keynote Speaker, Author and Leadership Coach

Have you experienced imposter syndrome? In this episode, Kris Kelso talks about how your personal brand can benefit from being confident in your abilities.

Episode 234: The Future of AI in Public Relations, With Parry Headrick and Chris Penn

Parry Headrick and Chris Penn talk about AI in public relations, how to adapt and what kinds of changes you will need to make to stay relevant in the age of AI.

Episode 233: How To Write, Pitch and ‘Place’ Op-Ed Columns

Even if you don’t know what “op-ed” means, you’ve probably come across one. People in the PR industry work with clients to draft, pitch and place op-eds.

Episode 232: Why Data Is Important for Public Relations

Over the spring 2023 semester, 10 Northeastern University students studied data and put together a marketing plan for this podcast. Listen as nine of them share what they have learned about public relations and why data is so important for PR.

Episode 230: How To Infuse Storytelling Into Your Brand, With Mads Hanna, Founder of Curated Compass

Knowing your brand’s story isn’t just important for your business’s public relations or marketing departments, CEO or owners, it is important for everyone in your organization. Mads Hanna talks about brand storytelling and why you should be incorporating it into everything you do.

Episode 229: Podcasting Is Growing for a Reason – Don’t Miss Out on That Growth

Did you know that there are more than 400 million podcast listeners worldwide and over 2 million independent podcasts? Find out how podcasting can help build your network and your brand.

Episode 227: How PR Can Promote Art With a Purpose, With Anna Dibble, Founding Director of Gulf of Maine EcoArts

How can PR help spread the word about art with a purpose? Anna Dibble joins Nancy for this episode of The PR Maven® Podcast to talk about the new SeaChange exhibit at Maine Maritime Museum and what role public relations has in helping promote art exhibits.

Episode 225: How To Get Your Pitch Noticed, With Rob Caldwell, Anchor and Reporter for NEWS CENTER Maine

How can you get your pitch noticed? In this episode, Rob Caldwell shares what he looks for in a good pitch: tell a story and recommend someone with a good personality. A handwritten note doesn't hurt either.

Episode 224: A Love Letter to Public Relations

Nancy has had a passion for public relations since her father suggested she pursue a career in the field when she was 17. Listen as Nancy shares her love letter to PR.

Episode 223: Building a Strong Brand Community, With Gale Auclair, Senior Development Director for the Trek Across Maine

What does it take to build a strong community for your brand? In this episode, find out how the Trek Across Maine builds their brand community and how you can get involved.

Episode 222: Will You Really Make Money by Doing What You Love? With Michael Katz, Chief Penguin at Blue Penguin

You’ve probably heard the expression, “Do what you love, and the money will follow.” But is it true? Michael Katz shares how his take on this has changed and what key factor he now considers instead of simply loving what you do.

Episode 218: The History of Public Relations

Public relations is a relatively new concept compared to other professions, dating back to Ancient Greece. The idea of PR stems from the concept of communication. Listen to this episode to follow the full timeline.

Episode 217: Changing Customer Perceptions in the Automotive Repair Industry With PR and Marketing, Featuring Lynn Campbell, Director of Marketing, Advertising and CRM at VIP Tires & Service

Find out how a leading automotive repair company in New England is giving customers control in seemingly uncontrollable situations and what role marketing plays.

Episode 216: 10 Things Business Professionals Can Learn From Queen Elizabeth II

Over her 70-year reign, Queen Elizabeth II taught us many valuable lessons. Find out 10 things that professionals can learn from her in this episode.

Episode 215: Promoting Maine’s History, With Amanda Pleau, Marketing and Communications Manager at Maine Maritime Museum

Maine's history can be fun and accessible to all. In this episode, Amanda Pleau, marketing and communications manager at Maine Maritime Museum, talks about the work she is doing to spread the word about this amazing organization.

Episode 214: For a Successful Client-Agency Relationship, Engagement Is Key

Nancy has worked with lots and lots of clients since opening her PR agency in 1991. In her experience, the key to a successful client relationship is engagement. Learn more in this episode.

Episode 213: 2022 Golden Microphone Award Celebration With Tim Winkeler

Tim Winkeler returns for a special episode celebrating him as the most popular guest of the year! Listen to learn more of Tim’s helpful business strategies with an emphasis on how you treat your employees.

Episode 212: The Difference Between PR And Advertising, And Where the Lines Are Fading

What is the difference between PR and advertising? In this podcast episode, Nancy talks about what sets PR and advertising apart and how the lines are fading with access to direct-to-consumer communication.

Episode 211: Why Podcasting Is a Smart Marketing Strategy for Businesses Today

Building an audience is an old strategy in marketing and it is as important now as it was then. Podcasting is one of the most powerful ways to reach people. If they trust you, then people are likely to start trusting what your business can bring to the table.

Episode 210: An American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical Products

Puritan Medical Products has become an American success story through its work to produce COVID-19 testing swabs. In this episode, Bob Shultz, president and chief financial officer at Puritan, describes how the brand has grown and what the future holds for this Maine company.

How Traveling Can Teach You To Be a Better Business Leader