Air Date: 1/18/2022Ā  Ā Updated: 5/28/2024

 

After beginning her career as a journalist, Cheryl Broom, CEO at Graduate Communications, got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and inclusion.Ā Ā  Ā 

00:00 Introduction to the PR Maven PodcastĀ Ā 

01:32 Introducing Guest: Cheryl BroomĀ 

03:12 Transitioning From Journalism to Public RelationsĀ 

07:11 Public Relations for Community CollegesĀ 

10:31 The Role Marketing Plays in Bringing Students Back to CollegeĀ 

13:54 What Has and Has Not Changed in Marketing Over 20 YearsĀ 

19:36 Including Diversity, Equity and Inclusion in PRĀ 

25:14 Why Cheryl Focuses on Marketing Higher EducationĀ 

29:26 The Biggest Challenges Clients FaceĀ 

30:41 Helpful ResourcesĀ 

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Related EpisodesĀ 

Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonianĀ 

Episode 11: Stephen Woessner, CEO of Predictive ROIĀ 

Episode 264: Conversion Rate Optimization Explained, With Marty Greif, President of SiteTunersĀ 

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About CherylĀ 

Cheryl Broom is a national community college leader with a passion for student success and a deep commitment to serving her clients with integrity and passion. For 20 years, Cheryl has worked for and served community colleges across the nation on projects ranging from bond passages to complex marketing campaigns. A former television news reporter, Cheryl brings her knack for storytelling to everyday projects as well as to her presentations. An accomplished speaker, Cheryl has keynoted higher education conferences across the nation. You’ll also catch her teaching Communications 101 (the dreaded public speaking class) at community colleges across San Diego. In her free time, you’ll find her lifting weights, spending time with her family and golfing.Ā 

 

This episode is sponsored by:

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Get $200 off your first month of Pitchcraft using the code PRMAVEN.Ā 

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  • Great podcast! Cheryl is an expert and a great resource.

    • Nancy Marshall says:

      Thanks, David! Cheryl has wonderful energy. One of my clients said that Cheryl seems like someone she’d love to have dinner with, because she was sure the conversation would be stimulating! I appreciate you listening and commenting!