Author: Emma Dimock

PR Strategies to Improve Sales

Connect with your target audience, build brand credibility and ultimately boost your sales with public relations. Here are eight tips to help you achieve your goals.

Make Sure You Keep In Touch With Your Business Contacts

Keep in touch with your contacts. If you meet someone for the first time, do whatever you can to store their name away in your mind so when you need what they have to offer, you know where to look.

Is it Time for a Social Media Audit?

Evaluating the effectiveness of your social media marketing strategy is an extremely valuable tool for maximizing engagement, ensuring brand consistency, and achieving return on investment.

AI Is Here To Stay, But It’s No Match For Humans In PR And Marketing

With the emergence of artificial intelligence chatbots, many professionals are concerned about AI’s impact. Now is not the time to panic.

Don’t Underestimate The Power Of Public Speaking, Even If It’s Scary At First

There is a process to public speaking, so you can be 100% confident in the final outcome. In this episode, find out three concrete steps Nancy has come to learn to impress and inspire an audience with substance and style.

How to Breathe Storytelling into Your Brand With Mads Hanna

Founder and CEO of curated compass, Mads Hanna, explains the importance of storytelling in business branding.

10 Media Training Tips For Crisis Communicators

What do you do when the media calls for an interview after a crisis? Read these 10 media training tips for crisis communicators and have a plan for when a crisis strikes.

How Genuine Interest, Curiosity and Preparation Can Help You Tell a Story

Storytelling through media needs to be accessible on multiple platforms at any time.

Everything You Need To Know About Influencer Marketing

Influencer marketing can be a valuable tool in your toolbox, but before you jump on the bandwagon, find out what techniques would be best for your brand and other valuable information you should be aware of.

Podcasting Is Growing For A Reason—Don’t Miss Out On That Growth

Podcasting is a way for people to have meaningful conversations that can then be shared with a target audience. In the end, podcasting comes down to relationship management. It’s a part of the relationship business, and the best podcasters serve as connectors who build bonds with the people around them.