Category: SEO

Google is Basing its Rankings on What Humans Want: 3 Key Strategies for Mastering Modern SEO

Focus on creating high-quality, user-friendly content, avoiding keyword stuffing, and build authority with credible backlinks for better SEO.

Podcasting And SEO Go Hand In Hand

Podcasting has become a powerful tool for thought leaders who use it to build community, network and showcase expertise through engaging content, enhancing brand visibility and trust.

Don’t Underestimate The Power Of Google SEO For Client Acquisition

Whether you work in public relations or another industry, clients are the name of the game. In PR especially, word-of-mouth is critical. Even though word-of-mouth marketing is the foundation for many PR businesses, we cannot overlook the power of Google SEO.

Forget Keywords and Focus on Conversions for Maximum SEO Impact

SEO expert Dale Bertrand explains why SEO specialists should focus on conversions instead of keywords to create campaigns that drive business impact.

The value of building local SEO visibility for small businesses

Building a strong, local online presence can be highly beneficial for your business and is attainable, no matter your size. Local SEO helps target consumers in your area.

Why Social Media Matters For Google SEO

Whether staying connected or learning the latest trends and techniques, we spend a lot of time on social media. Learn how social media can be used constructively for PR purposes.

Domain Authority

What is domain authority? This blog post defines what DA is and how it can be used by PR professionals to increase media outreach efficacy.

10 Tips For Using PR To Improve Your Google SEO

Google is home to search, “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything. With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority.