With the emergence of artificial intelligence chatbots, many professionals are concerned about AI’s impact. Now is not the time to panic.
Influencer marketing can be a valuable tool in your toolbox, but before you jump on the bandwagon, find out what techniques would be best for your brand and other valuable information you should be aware of.
Podcasting is a way for people to have meaningful conversations that can then be shared with a target audience. In the end, podcasting comes down to relationship management. It’s a part of the relationship business, and the best podcasters serve as connectors who build bonds with the people around them.
What challenge do publicists and marketers face today?... the digital age.
Nancy Marshall shares 21 key takeaways for public relations professionals in 2021, highlighting wisdom from PR Maven® Podcast guests and offering insights of her own.
In today’s world, it’s virtually impossible to succeed as a business — large or small — without engaging in some form of content marketing.
In crisis communications, you need to act quickly. If you “mess up,” you need to “fess up” and share accurate facts.
Talking to someone you don’t know can open up new horizons — horizons you could never even imagine. Despite what you learned growing up, talking to strangers is one of the most important social components of business.
Wyman’s brand manager Colleen Craig shares her tips for building a successful experiential marketing and brand ambassador program.
How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.