Category: Marketing

Could a Rebrand Help Your Business Break Through a Plateau?

Paula and Derek Slayton of Trampoline Advertising & Design Co. discuss what rebranding means and when to consider a rebrand for your business.

The Essential Role of PR in Your Marketing Mix

Jason Mudd, CEO of Axia Public Relations, explains why marketers should spend money on PR first and how PR and advertising work together.

AI Is Here To Stay, But It’s No Match For Humans In PR And Marketing

With the emergence of artificial intelligence chatbots, many professionals are concerned about AI’s impact. Now is not the time to panic.

Everything You Need To Know About Influencer Marketing

Influencer marketing can be a valuable tool in your toolbox, but before you jump on the bandwagon, find out what techniques would be best for your brand and other valuable information you should be aware of.

Podcasting Is Growing For A Reason—Don’t Miss Out On That Growth

Podcasting is a way for people to have meaningful conversations that can then be shared with a target audience. In the end, podcasting comes down to relationship management. It’s a part of the relationship business, and the best podcasters serve as connectors who build bonds with the people around them.

How Publicists And Marketers Can Begin To Adapt To Web3

What challenge do publicists and marketers face today?... the digital age.

Best of The PR Maven®: The Top 21 of 2021

Nancy Marshall shares 21 key takeaways for public relations professionals in 2021, highlighting wisdom from PR Maven® Podcast guests and offering insights of her own.

Peloton Rides And Lego Outfits: The Importance Of 21st-Century Content Marketing

In today’s world, it’s virtually impossible to succeed as a business — large or small — without engaging in some form of content marketing.

‘If You Mess Up, Dress Up and Fess Up’: A Wisdom Drop From the PR Maven®

In crisis communications, you need to act quickly. If you “mess up,” you need to “fess up” and share accurate facts.

Despite What You Learned Growing Up, It’s A Good Thing To Talk To Strangers

Talking to someone you don’t know can open up new horizons — horizons you could never even imagine. Despite what you learned growing up, talking to strangers is one of the most important social components of business.