Category: Marketing

Three Reasons Why You Should Invest in Print

Print isn't dead. Print remains a crucial part of a multi-channel marketing strategy for trust and broad recognition.

How To Integrate Earned, Social And Paid Media For Maximum Engagement

The best brands are everywhere. They don’t rely on one strategy or one platform; they promote themselves in numerous ways, reaching different audiences with each one and maximizing their engagement.

Could a Rebrand Help Your Business Break Through a Plateau?

Paula and Derek Slayton of Trampoline Advertising & Design Co. discuss what rebranding means and when to consider a rebrand for your business.

The Essential Role of PR in Your Marketing Mix

Jason Mudd, CEO of Axia Public Relations, explains why marketers should spend money on PR first and how PR and advertising work together.

AI Is Here To Stay, But It’s No Match For Humans In PR And Marketing

With the emergence of artificial intelligence chatbots, many professionals are concerned about AI’s impact. Now is not the time to panic.

Everything You Need To Know About Influencer Marketing

Influencer marketing can be a valuable tool in your toolbox, but before you jump on the bandwagon, find out what techniques would be best for your brand and other valuable information you should be aware of.

Podcasting Is Growing For A Reason—Don’t Miss Out On That Growth

Podcasting is a way for people to have meaningful conversations that can then be shared with a target audience. In the end, podcasting comes down to relationship management. It’s a part of the relationship business, and the best podcasters serve as connectors who build bonds with the people around them.

How Publicists And Marketers Can Begin To Adapt To Web3

What challenge do publicists and marketers face today?... the digital age.

Best of The PR Maven®: The Top 21 of 2021

Nancy Marshall shares 21 key takeaways for public relations professionals in 2021, highlighting wisdom from PR Maven® Podcast guests and offering insights of her own.

Peloton Rides And Lego Outfits: The Importance Of 21st-Century Content Marketing

In today’s world, it’s virtually impossible to succeed as a business — large or small — without engaging in some form of content marketing.