Author: Emma Dimock
Using AI For PR? Be Creative, But Be Careful Too
AI is transforming PR by streamlining tasks like press release drafting and audience targeting, boosting efficiency. PR firms are using AI for insights and messaging, but human oversight remains crucial to maintain authenticity and creativity. AI is a tool, not a replacement.
Slow Cooker Beef Stew
“I'm a fan of this slow cooker recipe. It's a winner and very hands-off!” - Kat
PR Works: Don’t Underestimate Its Power For Google SEO
Your Google search ranking is crucial as SEO shapes your online presence. PR plays a key role by securing media coverage that boosts visibility and credibility.
Gruyere Gougeres
From the kitchen of Lisa Steele, Coop to Kitchen.
Networking Tip: Transactional Relationships Only Get You So Far
To network effectively, focus on giving rather than taking. Build genuine relationships by listening, being patient, and avoiding purely transactional interactions.
Perhaps The Most Important Skill For PR Pros: Understanding Journalism
Success in PR requires diverse skills, journalism insight, audience awareness, storytelling, and availability to build trust with journalists and clients.
O.K. Squares
This is an oldie from my Mem. Growing up, she always made the tastiest treats, especially around the holidays. This was a favorite from her list of ten recipes she'd make each year to share and give as gifts. ~ Whitney
Brown Sugar Maple Chocolate Pecan Pie Bars
While I love baking cookies for the holidays, I do like to have some good bar recipes because they are no-fuss and quick. I don’t recall where I originally found this recipe, but it’s a perfect blend of pecan pie and chocolate. ~ Charlene
Tourtiere Pie
Originally from the December 1979 edition of Seventeen Magazine, this recipe has become my family’s New Year’s Eve meal. For added festivity, use any extra pastry dough to cut out stars to add to the top of the pie. ~ Emma
Baked Ziti
This is perfect for cold winter days. It's easy to assemble ahead of time and bring to a friend or enjoy with loved ones. Best of all, it's great to have leftovers in the freezer. You can make it with or without meat. ~ Kat
