The Marshall Plan®
A strategic roadmap that aligns your business goals with PR, digital, and reputation strategy — so every effort compounds.
Clarity before activation.
The Marshall Plan® creates the foundation everything else builds on. Without it, even well-executed tactics can miss the mark.
- Clarify your story and positioning
- Align your internal team and external communications
- Build credibility with your audiences that matter most
- Create a roadmap that guides execution and decision-making
Four phases. One clear direction.
Every Marshall Plan® moves through the same four phases — each building on the last, each designed to ensure momentum compounds over time.
We begin by listening. Through research, interviews, and audits, we identify your organization's strengths, challenges, opportunities, and gaps — internally and externally. This phase builds shared understanding and uncovers what truly differentiates your story.
- Stakeholder interviews
- Brand, messaging, and digital audits
- Audience and competitive insights
We translate insight into direction. You receive a clear, actionable roadmap that aligns business goals with messaging, audiences, and recommended tactics across PR, digital, and social channels.
- Core positioning and key messages
- Priority audiences and channels
- Strategic recommendations and focus areas
Strategy becomes real through coordinated execution. With The Marshall Plan® as the guide — and developed collaboratively for shared buy-in — we activate campaigns that are consistent, intentional, and designed to build momentum over time.
- Integrated PR, content, digital, and social activation
- Campaign planning and execution
- Message alignment across channels
We track what matters. Performance is measured against clear KPIs, with insights used to refine strategy and strengthen impact over time — ensuring growth is sustained, not one-off.
- KPI tracking and reporting
- Performance analysis
- Ongoing optimization and strategic guidance
I was really impressed by the robustness of the plan. It went from brand-centric positioning all the way to the most-wanted media we should be reaching out to, and different tactics to employ across the PR and marketing spectrum. The plan was something that, had I wanted to, I could have taken and implemented myself, but there is no way I actually could have because there was so much there — it was just that thorough.
The Clay Center for Young Healthy Minds at Massachusetts General Hospital
Built for growth-minded organizations.
The Marshall Plan® is an ideal starting point if your organization:
- Is investing in PR or marketing but lacks a unifying strategy
- Needs alignment across leadership, teams, or partners
- Wants to strengthen reputation while supporting real business goals
- Is ready for a long-term, strategic communications partner
We work across industries, with deep experience in tourism, economic development, outdoor recreation, and regional business or government — including municipalities, county governments, and state departments throughout Maine and New England.
Marshall Communications® and their team have taken our public relations and marketing to a whole new level. Their experience, insight and ability have enabled our credit union to make better connections with our members.
Sebasticook Valley Federal Credit Union
The foundation for everything we do together.
The Marshall Plan® is the starting point for all Marshall Communications® long-term engagements. From there, you can bring us in to lead and own any of these programs:
- Strategic Communications & Reputation Building Learn More →
- Content, Digital & Social Learn More →
- Integrated Campaigns & Activations Learn More →
- Crisis Readiness & Communications Learn More →
Ready to start?
If you need a strategy that brings clarity, alignment, and measurable momentum — we're ready when you are.