Visibility & Authority Building
Build lasting credibility, not just temporary attention.
Nancy Marshall, The PR Maven®, helps leaders raise their visibility in ways that build lasting credibility, not just temporary attention. Through a thoughtful combination of earned media, speaking engagements, networking, and thought leadership, she helps clients become known, liked, and trusted by the audiences who matter most. As AI-powered search engines increasingly rely on trusted third-party sources to identify credible experts, building authority has never been more important.
Visibility Built to Last
- Raise your profile with the audiences who can influence your success
- Build credibility through trusted third-party endorsements rather than self-promotion
- Position yourself as a respected expert in your field
- Increase your visibility in ways that support both traditional search and the new generation of AI-powered search engines
- Create opportunities that lead to new business, speaking invitations, partnerships, and leadership opportunities
Built for Purposeful Leaders
- CEOs, business owners, nonprofit executives, authors, and thought leaders who want to increase their visibility with purpose, not noise
- Organizations navigating growth, change, or new opportunities and looking for an experienced strategic advisor
- Professionals who value long-term credibility, authentic relationships, and meaningful influence over short-term publicity
- Mid-level executives with leadership potential who aspire to senior executive roles and want to build the visibility, credibility, relationships, and executive presence that prepare them for their next leadership opportunity
- Highly capable professionals who may be naturally introverted or less comfortable networking but want practical guidance in building authentic relationships, increasing their visibility, and positioning themselves for promotion and leadership opportunities
When the Maine Public Relations Council (MPRC) professional development committee wanted to offer a social media program for our members, Nancy Marshall was the first person I thought of. Her passion for social media as a communication tool is apparent and her expertise in successfully using social media as a communication tool is clear. … Nancy provided practical tools and takeaways that attendees take back to the office and use right away. For example, I left the workshop with strategies for creating a written social media policy, a report template for quarterly website goals, and the tools I needed to clearly define various social media goals and messages.
Director of Communication, Shipyard Brewing Company
Three Ways We Build Your Authority
Nancy develops strategic media opportunities that position you as a credible, trusted source for journalists, producers, podcast hosts, and other media professionals — and builds the confidence to show up prepared and persuasive.
- News stories and feature coverage
- Television, radio, newspaper, magazine, and podcast interviews
- Media strategy, story development, and interview preparation
Sharing your expertise in front of live audiences and in your own words is one of the fastest ways to establish authority and build trust.
- Conference keynote and breakout session strategy
- Opinion articles, guest columns, and letters to the editor
- Speaking topic development and presentation coaching
- Award opportunities that build recognition and credibility
As the editor who oversees Northern New England content for AAA Explorer, the magazine for Auto Club members in Maine, New Hampshire, and Vermont, and perhaps more importantly as a Features Editor for Westways, a publication that serves 4.65 million Southern Californians, I write to laud Marshall Communications. Simply stated, my job would be infinitely more difficult without their efforts. Beyond being immediately responsive to spot queries, they provide numerous story ideas on Maine's behalf. Most crucially, they also take the lead role in arranging my working trips to the state. … There is no substitute for being there, and I've lost count of the times when my editing has benefitted by having seen something in person.
AAA Explorer
Visibility & Authority Building works best when it's grounded in a clear story and the right relationships.
Visibility only compounds when it's built on a strategy people can recognize and a network that's ready to amplify it. It often pairs well with:
- Personal Brand Strategy & Narrative Development — Be recognized for what makes you uniquely valuable.
- Networking — Build meaningful relationships with the right people.
And when broader execution support is needed, Nancy is supported by the Marshall Communications® team for amplification.
Visibility today also means being findable to AI-powered search. See how we build for that.
Our AI Approach →
Elevate your digital presence with thought leadership that builds credibility, visibility, and the right kind of attention.