Category: Uncategorized

PR Works: Don’t Underestimate Its Power For Google SEO

Your Google search ranking is crucial as SEO shapes your online presence. PR plays a key role by securing media coverage that boosts visibility and credibility.

New Hope for Old Resolutions

Technology offers tools that help people achieve New Year’s resolutions like saving money, getting fit, and staying connected, but personal commitment is still key.

Today’s Best Businesses Must Lead With Empathy

Empathy in business builds trust, enhances leadership, boosts morale and fosters strong connections with employees and customers for lasting success.

Teriyaki Ground Turkey Rice Bowls

I love my teriyaki rice bowls these days. Easy, healthy-ish, and makes great leftovers. I eat this at least twice a month and never get tired of it. - Kat

Orange Blossom Fizz Mocktail

I spent several months searching for a signature mocktail for my upcoming wedding, finding one sweet fruit juice mixture after another. This recipe was the perfect balance between sweet and tart that I was looking for and the orange blossom water gives the drink a beautiful floral aroma. It is light and refreshing. Perfect for summer! - Emma

How To Integrate Earned, Social And Paid Media For Maximum Engagement

The best brands are everywhere. They don’t rely on one strategy or one platform; they promote themselves in numerous ways, reaching different audiences with each one and maximizing their engagement.

3 Valuable PR Lessons To Learn From Taylor Swift

Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry. In PR, we dream of making our clients a hot commodity. Swift’s success is essentially PR at its finest.

To Be A Successful Entrepreneur, You Need A Strong Network—Here’s Why

These days, headlines like “How to be an entrepreneur” are a dime a dozen. While there is no silver bullet, one thing is clear: Entrepreneurs take pride in building a strong network, which leads to a strong personal brand.

How to Conquer Imposter Syndrome by Shifting Your Mindset

Keynote speaker Kris Kelso explains how imposter syndrome can limit your personal and professional growth — and shares a strategy for overcoming it.

PR Strategies to Improve Sales

Connect with your target audience, build brand credibility and ultimately boost your sales with public relations. Here are eight tips to help you achieve your goals.