How to Improve the Customer Experience from the Very Beginning
A journey map can come in handy to follow your customers’ touchpoints and then improve their experience.
Marketing Minute #4: The Difference Between PR and Advertising
Both advertising and public relations help build awareness and generate sales. But, they’re not the same thing.
Marketing Minute #3: Create a Message Map
A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are familiar with broadcast news, you know that reporters and editors love seven-second sound bites.
Marketing Minute #2: Write your company’s brand manifesto and give ‘em something to talk about!
A brand is not a logo or a tagline. It is not even what a company says it is. A brand is the feeling that a customer gets when they think of a company.