Daily Archives: October 3, 2019

Marketing Minute #3: Create a Message Map

Branding, Public RelationsBy Emma Dimock October 3, 2019

A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are familiar with broadcast news, you know that reporters and editors love seven-second sound bites.

Marketing Minute #2: Write your company’s brand manifesto and give ‘em something to talk about!

Branding, Public RelationsBy Emma Dimock October 3, 2019

A brand is not a logo or a tagline. It is not even what a company says it is. A brand is the feeling that a customer gets when they think of a company.

Marketing Minute #1: Creating Your Company’s XYZ Statement

BrandingBy Nancy Marshall October 3, 2019

The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.