Category: Public Relations

Minding Your Client’s Business: Why Having an Innate Understanding of Your Client’s Industry Can Help You Achieve Their Public Relations Goals

Good communicators are familiar with the daily life of their clients. Find out how you can ensure better PR coverage for clients in this blog article.

The Essential Role of PR in Your Marketing Mix

Jason Mudd, CEO of Axia Public Relations, explains why marketers should spend money on PR first and how PR and advertising work together.

3 Valuable PR Lessons To Learn From Taylor Swift

Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry. In PR, we dream of making our clients a hot commodity. Swift’s success is essentially PR at its finest.

To Be A Successful Entrepreneur, You Need A Strong Network—Here’s Why

These days, headlines like “How to be an entrepreneur” are a dime a dozen. While there is no silver bullet, one thing is clear: Entrepreneurs take pride in building a strong network, which leads to a strong personal brand.

PR Strategies to Improve Sales

Connect with your target audience, build brand credibility and ultimately boost your sales with public relations. Here are eight tips to help you achieve your goals.

AI Is Here To Stay, But It’s No Match For Humans In PR And Marketing

With the emergence of artificial intelligence chatbots, many professionals are concerned about AI’s impact. Now is not the time to panic.

10 Media Training Tips For Crisis Communicators

What do you do when the media calls for an interview after a crisis? Read these 10 media training tips for crisis communicators and have a plan for when a crisis strikes.

How Genuine Interest, Curiosity and Preparation Can Help You Tell a Story

Storytelling through media needs to be accessible on multiple platforms at any time.

Podcasting Is Growing For A Reason—Don’t Miss Out On That Growth

Podcasting is a way for people to have meaningful conversations that can then be shared with a target audience. In the end, podcasting comes down to relationship management. It’s a part of the relationship business, and the best podcasters serve as connectors who build bonds with the people around them.

Is the Press Release Dead? You Might Be Surprised at the Answer

Jody Fisher, VP of Public Relations at Austin Williams, explains why the press release remains a key strategy in PR.