Category: Public Relations

Perhaps The Most Important Skill For PR Pros: Understanding Journalism

Success in PR requires diverse skills, journalism insight, audience awareness, storytelling, and availability to build trust with journalists and clients.

Public Relations Vs. Marketing: Here’s What Actually Matters Most

Marketing drives sales through promotion, while PR builds trust via earned media. Together, they create a powerful, integrated brand strategy.

Three Reasons Why You Should Invest in Print

Print isn't dead. Print remains a crucial part of a multi-channel marketing strategy for trust and broad recognition.

How To Integrate Earned, Social And Paid Media For Maximum Engagement

The best brands are everywhere. They don’t rely on one strategy or one platform; they promote themselves in numerous ways, reaching different audiences with each one and maximizing their engagement.

How To Get a Reporter’s Attention: 4 Tips From a Former Journalist

Veteran journalist turned content writer Deirdre Stires shares her advice for PR pros on how to get a reporter to cover your brand.

Minding Your Client’s Business: Why Having an Innate Understanding of Your Client’s Industry Can Help You Achieve Their Public Relations Goals

Good communicators are familiar with the daily life of their clients. Find out how you can ensure better PR coverage for clients in this blog article.

The Essential Role of PR in Your Marketing Mix

Jason Mudd, CEO of Axia Public Relations, explains why marketers should spend money on PR first and how PR and advertising work together.

3 Valuable PR Lessons To Learn From Taylor Swift

Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry. In PR, we dream of making our clients a hot commodity. Swift’s success is essentially PR at its finest.

To Be A Successful Entrepreneur, You Need A Strong Network—Here’s Why

These days, headlines like “How to be an entrepreneur” are a dime a dozen. While there is no silver bullet, one thing is clear: Entrepreneurs take pride in building a strong network, which leads to a strong personal brand.

PR Strategies to Improve Sales

Connect with your target audience, build brand credibility and ultimately boost your sales with public relations. Here are eight tips to help you achieve your goals.