Category: Public Relations
Does Your Brand Stand Out Online?
Learn how to boost your online visibility in the age of AI by creating valuable content, leveraging platforms like Reddit and Instagram, and prioritizing searchability.
Message Mapping Helps Define Your Key Messages
Message mapping is a strategic tool used to craft a clear 21-word core message, supported by proof points, that ensures consistent communication.
What Is Contextual Digital PR? Here’s The Answer
Contextual digital PR aligns brand messaging with trending online topics, using earned and owned media to boost visibility, SEO and AI presence.
Memo To PR Pros: AI Won’t Take This Part Of Your Job
AI may change PR tasks, but it can’t replace human relationships; real conversations, trust and networking remain the true competitive advantage.
Google’s New ‘AI Mode’ Is Live—Here’s What It Means For PR
Google’s AI Mode is reshaping search and PR, making fresh, positive content and media coverage essential to influence AI-driven search results.
How To Maximize Trade Show ROI—In Public Relations And Beyond
Trade shows can be expensive (especially for small businesses), so it is vital for attendees to see a return on the investment.
Developing Personas To Help You With Targeting
Learn how to create customer personas to improve your marketing. Explore examples, methods and tips for putting personas to work effectively.
Search Engines Are Changing—What Does That Mean For PR?
AI is reshaping search. Google’s AI Overviews and ChatGPT mean PR pros must adapt, ensuring content fuels AI results as well as traditional SEO.
Online Review Sites: Do’s and Don’ts for Managing Your Reputation
Discover the do’s and don’ts of online review sites, plus tips for leveraging Google Maps reviews, Facebook Recommendations and brand ambassadors to boost your reputation.
The Opinion Page: A Golden Opportunity For PR Professionals
Earned media builds credibility through organic coverage, with op-eds offering PR pros a powerful platform to showcase clients’ expertise and insight.
