Gluten Free Apple Bars
It’s apple season in Maine and the perfect time to visit an orchard and bake your favorite apple treats. - Charlene
Developing Personas To Help You With Targeting
Learn how to create customer personas to improve your marketing. Explore examples, methods and tips for putting personas to work effectively.
Search Engines Are Changing—What Does That Mean For PR?
AI is reshaping search. Google’s AI Overviews and ChatGPT mean PR pros must adapt, ensuring content fuels AI results as well as traditional SEO.
Basic Pimento Cheese
The South loves their pimento cheese, but I've seen a fair share of it in Maine as well, which makes me happy! My Nana loved pimento cheese sandwiches. Best enjoyed on bad-for-you, fluffy white bread. Also great as a dip! - Kat
Online Review Sites: Do’s and Don’ts for Managing Your Reputation
Discover the do’s and don’ts of online review sites, plus tips for leveraging Google Maps reviews, Facebook Recommendations and brand ambassadors to boost your reputation.
The Opinion Page: A Golden Opportunity For PR Professionals
Earned media builds credibility through organic coverage, with op-eds offering PR pros a powerful platform to showcase clients’ expertise and insight.
Watermelon-Tomato Panzanella with Burrata
When local tomatoes are in season, it's the perfect time to make this delicious salad using lots of fresh herbs! I love the addition of watermelon and creamy burrata (found by the fresh mozzarella in grocery stores). Enjoy! - Anna
5 Ways to Get the Most Out of Your Website
Keep your website fresh, user-friendly and goal-driven to turn it into a powerful marketing tool that grows with your business.
How AI Is Changing Search—And Public Relations
AI is changing how we search, but PR remains essential. Brands must stay active online to influence both traditional and AI-driven search results.
Yummy Fruit Dip
I tend to eat a lot of fruit in the summer, and this dip is so easy and tasty, it's a go-to. Also, a fun BBQ app to share with others. - Whitney
Your Website Is an Asset. Your Marketing Is an Investment.
Your website is a key asset. Invest in strategic marketing to build customer trust, grow your audience and fuel long-term business success.
The Death Of Hashtags? Why Social Media Is Moving On
Hashtags are losing relevance as algorithms, video, AI-powered search, and interactive content reshape how people discover and engage on social media.
