
How Social Media Changed Journalism in Five Days or Less
How the Boston Marathon Bombing Marked a Turning Point in Journalism

If You’re Not A LinkedIn Thought Leader, You’re Missing Out
LinkedIn is evolving into a powerful platform for thought leadership, offering tools for authentic content, networking and personal brand growth.

Google is Basing its Rankings on What Humans Want: 3 Key Strategies for Mastering Modern SEO
Focus on creating high-quality, user-friendly content, avoiding keyword stuffing, and build authority with credible backlinks for better SEO.

Using AI For PR? Be Creative, But Be Careful Too
AI is transforming PR by streamlining tasks like press release drafting and audience targeting, boosting efficiency. PR firms are using AI for insights and messaging, but human oversight remains crucial to maintain authenticity and creativity. AI is a tool, not a replacement.

Mapping Your Network
Your network shapes your success. Map, nurture and appreciate your connections to build trust and grow personally and professionally.

PR Works: Don’t Underestimate Its Power For Google SEO
Your Google search ranking is crucial as SEO shapes your online presence. PR plays a key role by securing media coverage that boosts visibility and credibility.

Gruyere Gougeres
From the kitchen of Lisa Steele, Coop to Kitchen.

New Hope for Old Resolutions
Technology offers tools that help people achieve New Year’s resolutions like saving money, getting fit, and staying connected, but personal commitment is still key.

Networking Tip: Transactional Relationships Only Get You So Far
To network effectively, focus on giving rather than taking. Build genuine relationships by listening, being patient, and avoiding purely transactional interactions.

How Social Media Is Like a Photo Christmas Card Every Day of the Year
December celebrates connection with holiday gatherings and heartfelt cards, but social media is like sending a holiday card every day of the year. Find out how social media can strengthen your relationships throughout the year, making the time spent together at the holidays even more meaningful.

Perhaps The Most Important Skill For PR Pros: Understanding Journalism
Success in PR requires diverse skills, journalism insight, audience awareness, storytelling, and availability to build trust with journalists and clients.

O.K. Squares
This is an oldie from my Mem. Growing up, she always made the tastiest treats, especially around the holidays. This was a favorite from her list of ten recipes she'd make each year to share and give as gifts. ~ Whitney