What Is Contextual Digital PR? Here’s The Answer

Contextual digital PR aligns brand messaging with trending online topics, using earned and owned media to boost visibility, SEO and AI presence.

Personal Branding Is Essential for Business Success in Today’s Digital & AI-Driven World

Personal branding is essential in today’s digital and AI-driven world. Learn how managing your online presence builds trust, credibility and opportunity.

Memo To PR Pros: AI Won’t Take This Part Of Your Job

AI may change PR tasks, but it can’t replace human relationships; real conversations, trust and networking remain the true competitive advantage.

Getting Social with Consumers

Social media marketing helps businesses build trust, engage consumers and create lasting relationships through intentional, value-driven content.

Google’s New ‘AI Mode’ Is Live—Here’s What It Means For PR

Google’s AI Mode is reshaping search and PR, making fresh, positive content and media coverage essential to influence AI-driven search results.

Handwritten Letters As A Business Advantage — They’re Not Dead (Yet)

Handwritten letters offer a nostalgic, meaningful way to deepen relationships, stand out in business, and show genuine care in a digital world.

Maximizing Your Online Marketing Efforts

Learn practical ways to make your online marketing campaigns more effective, from Google Ads features to social media targeting.

How To Maximize Trade Show ROI—In Public Relations And Beyond

Trade shows can be expensive (especially for small businesses), so it is vital for attendees to see a return on the investment.

Gluten Free Apple Bars

It’s apple season in Maine and the perfect time to visit an orchard and bake your favorite apple treats. - Charlene

Developing Personas To Help You With Targeting

Learn how to create customer personas to improve your marketing. Explore examples, methods and tips for putting personas to work effectively.

Search Engines Are Changing—What Does That Mean For PR?

AI is reshaping search. Google’s AI Overviews and ChatGPT mean PR pros must adapt, ensuring content fuels AI results as well as traditional SEO.