Getting Social with Consumers
Social media marketing helps businesses build trust, engage consumers and create lasting relationships through intentional, value-driven content.
Google’s New ‘AI Mode’ Is Live—Here’s What It Means For PR
Google’s AI Mode is reshaping search and PR, making fresh, positive content and media coverage essential to influence AI-driven search results.
Handwritten Letters As A Business Advantage — They’re Not Dead (Yet)
Handwritten letters offer a nostalgic, meaningful way to deepen relationships, stand out in business, and show genuine care in a digital world.
Maximizing Your Online Marketing Efforts
Learn practical ways to make your online marketing campaigns more effective, from Google Ads features to social media targeting.
How To Maximize Trade Show ROI—In Public Relations And Beyond
Trade shows can be expensive (especially for small businesses), so it is vital for attendees to see a return on the investment.
Gluten Free Apple Bars
It’s apple season in Maine and the perfect time to visit an orchard and bake your favorite apple treats. - Charlene
Developing Personas To Help You With Targeting
Learn how to create customer personas to improve your marketing. Explore examples, methods and tips for putting personas to work effectively.
Search Engines Are Changing—What Does That Mean For PR?
AI is reshaping search. Google’s AI Overviews and ChatGPT mean PR pros must adapt, ensuring content fuels AI results as well as traditional SEO.
Basic Pimento Cheese
The South loves their pimento cheese, but I've seen a fair share of it in Maine as well, which makes me happy! My Nana loved pimento cheese sandwiches. Best enjoyed on bad-for-you, fluffy white bread. Also great as a dip! - Kat
Online Review Sites: Do’s and Don’ts for Managing Your Reputation
Discover the do’s and don’ts of online review sites, plus tips for leveraging Google Maps reviews, Facebook Recommendations and brand ambassadors to boost your reputation.
The Opinion Page: A Golden Opportunity For PR Professionals
Earned media builds credibility through organic coverage, with op-eds offering PR pros a powerful platform to showcase clients’ expertise and insight.
Watermelon-Tomato Panzanella with Burrata
When local tomatoes are in season, it's the perfect time to make this delicious salad using lots of fresh herbs! I love the addition of watermelon and creamy burrata (found by the fresh mozzarella in grocery stores). Enjoy! - Anna
