What’s keeping my company from reaching our fullest potential?

How can I get the kind of new customers and clients I want?


Questions like these are what make us tick. Marshall Communications has been creating award-winning tourism and outdoor recreation campaigns since 1991. We’ve been honored to work with the Maine Office of Tourism for 25 years, Orvis – the high-end fly-fishing, hunting and outdoor apparel company, the Bar Harbor Chamber of Commerce, Discover New England, The Maine Highlands, Maine Huts & Trails, the City of Saco, Sugarloaf and Saddleback Mountains, the Maine Appalachian Trail Land Trust and Northern Outdoors Adventure Resort.

Our team will work closely with yours to design creative, unique approaches to build your customer base, and gain national and international recognition. We closely follow tourism trends and find new ways to attract visitors to your business or location.

We are the pros when it comes to social media – we will make your social media accounts – like Facebook, Instagram, Pinterest and Twitter – shine with eye-catching photos and copy.

Tired of sending press releases and never getting a response? We have built close relationships with media across the world and have a proven track record for getting results. When we pitch your stories or send a press release, we will get you the attention you deserve.

For the most comprehensive strategy, many of our clients choose The Marshall Plan®. We tailor a comprehensive step-by-step marketing and public relations campaign that incorporates our deep understanding of your tourism or outdoor recreation business, work to harness what sets you apart from the crowd and help you discover new ways to expand. We help you understand your targeted audiences, the competitive landscape, your key messages, and how to best invest your precious marketing dollars to deliver the maximum return on investment.


Carolann Ouellette“The personal service of Marshall Communications is really what I think makes them an important partner to us, because things change so rapidly with what we do, and things can come at us faster than even we anticipated; Marshall Communications is always there to help us make our way through all of it.”

Carolann Ouellette
Former Director, Maine Office of Tourism

“The Board of the Maine Appalachian Trail Land Trust recently worked with Nancy Marshall and her team to develop a marketing strategy for the coming years. It was a collaborative process that not only produced a valuable product and but also brought our Board members together around shared goals. With The Marshall Plan® in hand, our organization is equipped with a framework that will guide a future decision making.

Nancy Marshall ‘gets it’ when working with boards. She listens to board members; comprehends the mission and the message; and only then makes recommendations for strategic direction. I would recommend Marshall Communications to other nonprofits looking to advance their cause and engage more donors, members and supporters.”

William L. Plouffe
Board member, Maine Appalachian Trail Land Trust

Examples of Our Work in Tourism & Outdoor Recreation

Increasing Interest in Bar Harbor and Acadia in the Off Season

In this case study, we worked with the Bar Harbor Chamber of Commerce to redirect visitors to discovering a best-kept secret: Bar Harbor and Acadia National Park in the winter.

Bar Harbor Chamber of Commerce e-Newsletter Redesign

Goal: Refresh the newsletter with engaging content that promotes the region as a place to visit and as a service that presents new ideas and newsworthy information specific to visitors.

Marsden Hartley’s Maine for the Maine Office of Tourism

Goal: Underscore how the compelling landscapes of Maine that once inspired Hartley and other artists equally inspire today’s visitors to experience Maine.

PR Support for Chasing the Sun

To raise awareness of the “Chasing the Sun” Quarterly, our primary objectives focused on securing placements in print and online media.

Orvis Look Books

Marshall Communications suggested that a look book be created as a vehicle to present their new products and to serve as an educational tool for the brand.

Trek Across Maine Press Conference

Goal: Increase participation in the final months before the 2018 Trek Across Maine and communicate the new route for 2019. The time frame for the work was two months.

Celebrating the Moose in Skowhegan, Maine

Main Street Skowhegan tapped Marshall Communications to generate widespread excitement about the annual Moose Festival and draw more guests than had ever attended the event before.

Stephen King’s Maine

Goal: Promote an area of Maine that is not as well-traveled by tourists as some of the other regions of the state by showcasing Stephen King's Maine

Promoting Inland Maine for the Maine Office of Tourism

Goal: garner some much-needed PR and increase visibility of lesser known destinations in inland Maine, including scenic landmarks, museums, local treasures and more.

“What’s Your Adventure Style?” Quiz and Interactive Mapping Project

Goal: Position Maine Huts & Trails as an attraction that offers something for everyone, from those new to the outdoors to hard-core adventurers

Orvis 50/50 On the Water Campaign

Goal: Secure earned media and address the challenges women face when trying to learn the sport of fly fishing