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Episode 229: Podcasting Is Growing for a Reason – Don’t Miss Out on That Growth
Did you know that there are more than 400 million podcast listeners worldwide and over 2 million independent podcasts? Find out how podcasting can help build your network and your brand.
Episode 228: Talking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications
TikTok is the fastest-growing social media platform with over 1 billion monthly active users. In this podcast episode, Anna McDermott talks about TikTok and why businesses should be using it.
Episode 227: How PR Can Promote Art With a Purpose, With Anna Dibble, Founding Director of Gulf of Maine EcoArts
How can PR help spread the word about art with a purpose? Anna Dibble joins Nancy for this episode of The PR Maven® Podcast to talk about the new SeaChange exhibit at Maine Maritime Museum and what role public relations has in helping promote art exhibits.
Episode 226: Take Advantage of Social Engagement To Boost Your Professional Success
Boost your professional success by taking some time to grow your social capital and goodwill. Find out how to use social media to brand yourself in this episode.
Episode 225: How To Get Your Pitch Noticed, With Rob Caldwell, Anchor and Reporter for NEWS CENTER Maine
How can you get your pitch noticed? In this episode, Rob Caldwell shares what he looks for in a good pitch: tell a story and recommend someone with a good personality. A handwritten note doesn't hurt either.
Episode 224: A Love Letter to Public Relations
Nancy has had a passion for public relations since her father suggested she pursue a career in the field when she was 17. Listen as Nancy shares her love letter to PR.
Episode 223: Building a Strong Brand Community, With Gale Auclair, Senior Development Director for the Trek Across Maine
What does it take to build a strong community for your brand? In this episode, find out how the Trek Across Maine builds their brand community and how you can get involved.
Episode 222: Will You Really Make Money by Doing What You Love? With Michael Katz, Chief Penguin at Blue Penguin
You’ve probably heard the expression, “Do what you love, and the money will follow.” But is it true? Michael Katz shares how his take on this has changed and what key factor he now considers instead of simply loving what you do.
Episode 221: How To Use Hashtags
Using hashtags can often seem daunting but they can improve social media visibility, encourage user engagement and clue you in on industry trends. Here are some strategies your can utilize to improve your hashtag usage.
Episode 220: Traditional Media Is the ‘OG’ Influencer
Social media may be all the craze, but don’t forget about traditional media. In many ways, it’s the ultimate influencer—the 'OG' influencer.
Episode 219: Growing Your Passion Into a Brand, With Cherie Scott, Founder and Owner of Mumbai to MAINE
How do you take your passion to the next level? In this PR Maven® Podcast episode, Cherie Scott shares her journey of growing her brand starting with a sales pitch at 9 years old.
Episode 218: The History of Public Relations
Public relations is a relatively new concept compared to other professions, dating back to Ancient Greece. The idea of PR stems from the concept of communication. Listen to this episode to follow the full timeline.
Episode 217: Changing Customer Perceptions in the Automotive Repair Industry With PR and Marketing, Featuring Lynn Campbell, Director of Marketing, Advertising and CRM at VIP Tires & Service
Find out how a leading automotive repair company in New England is giving customers control in seemingly uncontrollable situations and what role marketing plays.
Episode 216: 10 Things Business Professionals Can Learn From Queen Elizabeth II
Over her 70-year reign, Queen Elizabeth II taught us many valuable lessons. Find out 10 things that professionals can learn from her in this episode.
Episode 215: Promoting Maine’s History, With Amanda Pleau, Marketing and Communications Manager at Maine Maritime Museum
Maine's history can be fun and accessible to all. In this episode, Amanda Pleau, marketing and communications manager at Maine Maritime Museum, talks about the work she is doing to spread the word about this amazing organization.
Episode 214: For a Successful Client-Agency Relationship, Engagement Is Key
Nancy has worked with lots and lots of clients since opening her PR agency in 1991. In her experience, the key to a successful client relationship is engagement. Learn more in this episode.
Episode 213: 2022 Golden Microphone Award Celebration With Tim Winkeler
Tim Winkeler returns for a special episode celebrating him as the most popular guest of the year! Listen to learn more of Tim’s helpful business strategies with an emphasis on how you treat your employees.
Episode 212: The Difference Between PR And Advertising, And Where the Lines Are Fading
What is the difference between PR and advertising? In this podcast episode, Nancy talks about what sets PR and advertising apart and how the lines are fading with access to direct-to-consumer communication.
Episode 211: Why Podcasting Is a Smart Marketing Strategy for Businesses Today
Building an audience is an old strategy in marketing and it is as important now as it was then. Podcasting is one of the most powerful ways to reach people. If they trust you, then people are likely to start trusting what your business can bring to the table.
Episode 210: An American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical Products
Puritan Medical Products has become an American success story through its work to produce COVID-19 testing swabs. In this episode, Bob Shultz, president and chief financial officer at Puritan, describes how the brand has grown and what the future holds for this Maine company.
Episode 209: How Traveling Can Teach You To Be a Better Business Leader
Travel can help you learn about yourself and grow as a business leader. Through travel, you can meet people from different backgrounds, with differing mindsets.
Episode 208: Key Strategies in PR Today and Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher, Vice President of Public Relations at Austin Williams
PR is always evolving, so how do you get media coverage today? Jody Fisher shares some of his best advice, including why it is wrong to think the press release is dead.
Episode 207: Stand Out From the Crowd by Going Old School: Write Personal Thank-You Notes
With technology making it easier to communicate, how can your voice stand out from the crowd? Go old school by using the real written word.
Episode 206: Tactics To Employ in the Sales Industry, With Tate Sandrock, Sales Associate with Newcastle Realty
What networking tactics work best in sales? Find out what tactics Tate Sandrock uses that have made him successful, such as letter writing.
Episode 205: Strategies vs. Tactics: Understanding the ‘Why’ and ‘How’ in PR
What is the difference between strategies and tactics? Nancy talks about how to understand the 'why' and 'how' in PR.
Episode 204: How Publicists and Marketers Can Begin To Adapt to Web3
What challenge do publicists and marketers face today? Nancy talks about how publicists and marketers can adapt to Web3.
Episode 203: Learning About the Field of PR, With Abbey Violette, Intern at Marshall Communications.
How has the field of public relations transformed today? In this episode Abbey Violette, intern at Marshall Communications shares how her internship has taught her how PR is different than she initially thought.
Episode 202: 3 Ways To Help Your Hiring Process
Want recruiting tips that will appeal to both millennials and gen zers? Nancy gives 3 tips to better your hiring process.
Episode 201: How To Change Your Leadership Style for the Better, With Kevin Hancock, Chairman and CEO of Hancock Lumber
How can you better your leadership style? In this episode, Kevin Hancock shares how his condition taught him a better leadership style.
Episode 200: Celebrating 200 Episodes With Top Tips From the Top Ten
We are celebrating the 200th episode of the PR Maven® Podcast! Find out who made the top ten episodes of all time and listen to their highlights.
Episode 199: LinkedIn: Are You Taking Advantage of the World’s Largest Professional Network?
Are you taking advantage of the world's largest professional network? Nancy takes a look at how many fail to see the power of LinkedIn.
Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke, Co-Founder and CEO at Maine Grains
How can you combine PR and personal branding techniques to make your business successful? Find out in this episode as Amber Lambke shares her business’ success story.
Episode 197: Create a Network Map To Build Your Personal Brand
“It’s not what you know. It’s who you know.” So how can you build your network? Nancy takes you through how to create a networking map.
Episode 196: 8 Ways A Company Can Leverage Social Media To Attract Mainstream Media
How can your business generate publicity from social media? Nancy takes you through the 8 steps of using social media to attract the media.
Episode 195: How LinkedIn Can Help You Build Your Network and Your Brand
How can LinkedIn help you brand? Nancy takes a look at how Apple's founder, Steve Jobs built a strong personal brand and how you can too.
Episode 194: How To Use Teamwork and Word of Mouth, With Larry Murphy, Matthew Murphy and James Beaupre From The Devil’s Half Acre
How does teamwork and word of mouth work? Find out in this episode as the team from Devil's Half Acre share their brand's success story.
Episode 193: PR People: Don’t Be Just a Commodity
Don't be like every other PR "expert". Nancy talks about how you can separate yourself from others and add value to satisfy your customer.
Episode 192: Remember: You Are Not The Target Audience
Your target audience is not you. Nancy takes a look at how your target market is just as important as the message you send.
Episode 191: Content Marketing is The New PR
How is content marketing the new PR? Nancy takes a look at how BuzzFeed reaches their audience and how you can do the same.
Episode 190: How to Personal Brand, With Kit Huffman, Personal Branding Strategist at SENECA
How do you personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand.
Episode 189: The Only Question That Matters: How Does Your Brand Make People Feel?
How does your brand make people feel? Nancy takes a look at how NFL quarterback Tom Brady brands himself and how you can do the same.
Episode 188: What the Ski Industry Can Teach Us About High-Tech, High-Touch PR
How can you serve your audience using technology? In this episode, listen to how the ski industry teaches us about high-tech, high-touch PR.
Episode 187: How Research and PR Go Together, With Scott Bahr, President of Cairn Consulting Group
What can you learn from research? Scott Bahr explains how research relates to PR and how it can help all aspects of an industry.
Episode 186: 10 Public Speaking Tips From a PR Expert
You can overcome your fears and anxieties of public speaking! In this episode, listen to 10 simple steps on how to speak in public.
Episode 185: Time To Get Everyone Singing From the Same Song Sheet With a Message Map
How do you establish trust with customers? Consistent messaging! In this episode, learn how to get everyone singing from the same song sheet.
Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle, Maine Chef and Author
Annie Mahle explains how she has adapted to cooking in a small kitchen with intention and the other ways intention plays a role in her life, such as building her personal brand.
Episode 183: How To Boost Your Reputation With Today’s Buyers
Shopping has changed a lot over the years, from finding a salesperson you could get to know, like and trust, to doing all our shopping online. In this episode, find out how to boost your reputation with today's buyers.
Episode 182: Why Connectivity Is Important for Maine’s Future, With Andrew Butcher, President of the Maine Connectivity Authority
While many of us have grown to rely on the internet, there are still rural communities throughout Maine that do not have a quality internet connection. In this episode, Andrew Butcher talks about the importance of connectivity for work, health and education.
Episode 181: Compassion and Empathy: How Covid-19 Changed Communication Forever
COVID-19 has changed our system of communications. Listen to this podcast episode for a few tips on how to show compassion and empathy in business.
Episode 180: How to Promote Experiences Using PR, With Rachel Sagiroglu, Owner and Chief Experience Officer at Experience Maine
These days, people are more interested in experiences than material things. Learn more from Rachel Sagiroglu, owner and chief experience officer at Experience Maine, in this episode
Episode 179: How Content Creation Can Position You as a Thought Leader
Being a thought leader is a path to success. Find out how to become a thought leader through content creation in this podcast episode.
Episode 178: Mean It When You Ask Someone ‘How Are You?’
Nancy dislocated her shoulder while skiing and it opened her eyes to a social faux pas. It has to do with the throwaway “how are you?” line.
Episode 177: The Pandemic Has Made PR and Marketing More Important Than Ever
Our new normal was a challenging one for marketers to navigate. Some of America’s most recognizable brands showed that even they were not immune to a pandemic. But where there is crisis, there is also opportunity.
Episode 176: What To Include in a Great Pitch, With Sarah Stebbins, Editor of Maine Homes by Down East Magazine
In this episode, find out how to pitch Maine Homes by Down East magazine with tips from Editor Sarah Stebbins.
Episode 175: From Your iPhone (Or Tesla) To Work, Keep Your Batteries Charged
Keeping your internal “batteries” charged is just as important as keeping the batteries of your electronics charged, but how do you do it?
Episode 174: Marketing Maine Maple Products, With Scott Dunn, President of the Maine Maple Producers Association
March is maple season! With Maine Maple Sunday right around the corner, get in the maple spirit with this episode featuring Scott Dunn, president of the Maine Maple Producers Association.
Episode 173: The Real Difference Between Sales and Marketing, and How One Sets the Stage for the Other
Sales and marketing are often used interchangeably, but they fulfill two extremely different needs. What is the difference between them?
Episode 172: People Over Price, With Tim Winkeler, President and CEO of VIP Tires & Service
From a bad review to a business partnership, Nancy sits down with Tim Winkeler to talk about how they met and how their relationship led to VIP Tires & Service becoming the presenting sponsor for the Trek Across Maine.
Episode 171: Curiosity: The Key to Surviving and Thriving During a Pandemic
We have all had to persevere through the COVID-19 pandemic, but there is something just as important to help us survive and thrive: curiosity.
Episode 170: Don’t Forget the No. 1 Rule in Business: Look People in the Eye and Say Their Name
The lessons from my father resonated because they were simple and straightforward. Look people in the eye and say their name. In truth, it’s the No. 1 rule in business: Treat people like people, and humanize your relationships.
Episode 169: From Typewriters to Tablets: The Evolution of PR
A lot has changed since the 1980s, including PR. In this mini episode, Nancy recalls the changes that have happened in her career, from using a typewriter to holding meetings on Zoom.
Episode 168: How Marketing Can Help Overcome Challenges in Higher Education, With Cheryl Broom, CEO at Graduate Communications
While college enrollment has been down across the country, marketing and public relations can help to show the benefits of higher education.
Episode 167: 10 Tips for Using PR To Improve Your Google SEO
Whether you’re promoting a personal brand or an organizational brand, there are ways you can create and post content online that will make your brand show up with more authority and credibility for searchers.
Episode 166: Peloton Rides and Lego Outfits: The Importance of 21st-Century Content Marketing
Content creation is synonymous with successful marketing. In this mini episode, learn how brands like Amazon, Lego and the New York Times reach their audiences as Nancy shares one of her recent Forbes Agency Council articles.
Episode 165: Why It’s Invaluable When People Say ‘I’ve Heard of You’
What does it mean when someone says, “I’ve heard of you”? It means that your brand has value. Of course, this doesn’t happen overnight. Building and cultivating a brand can take years, if not decades.
Episode 164: It’s Not Just About the Snow Anymore: How to Adapt to Changing Customer Preferences, With Dana Bullen, President of Sunday River
Everything you do comes together to create your brand. In this episode, Dana Bullen explains that while it all comes back to the snow, the entire ski experience matters.
Episode 163: Why Social Media Matters for Google SEO
How can social media be used constructively for PR purposes? In this episode, find out why social media matters for SEO.
Episode 162: Don’t Be Hesitant To Promote Yourself (Without Bragging, Of Course)
Are you hesitant to promote yourself for fear that it may come across as bragging? Find out how to promote yourself without bragging in this PR Maven® Podcast episode.
Episode 161: Despite What You Learned Growing Up, It’s A Good Thing To Talk To Strangers
Talking to strangers is one of the most important social components of business. Find out why in this mini episode, as Nancy shares her Forbes Agency Council article, “Despite What You Learned Growing Up, It's A Good Thing To Talk To Strangers.”
Episode 160: 2021 Golden Microphone Award Celebration with Peter Koch
In this episode of The PR Maven® Podcast, Nancy celebrates three years of podcasting with this year’s Golden Microphone Award winner, Peter Koch, safety management consultant and manager of digital technology at MEMIC.
Episode 159: How To Talk About Money in Business, With Rocky Lalvani, Chief Profitability Officer at Profit Comes First
Conversations about money in business can be tough, but Rocky Lalvani helps make those conversations easy. Listen as Rocky talks about how he makes profitability understandable.
Episode 158: Remember: In Business, You Are Easily Forgettable
COVID-19 has made it challenging to navigate our networks. Thankfully, the internet has opened up a whole new world of communicating and connecting. You need to stay connected even when you don’t see others in person because, as Nancy explains in this episode, in business you are easily forgettable.
Episode 157: Eight Ways To Position Yourself As A Go-To Expert For The Media
How do you position yourself as a go-to expert for the media? Be ready when it comes time for you to represent your brand by listening to this episode.
Episode 156: Netflix’s “The Crown” Is Right: Old-Fashioned Writing Still Serves A Purpose
Did you binge-watch Netflix’s The Crown? If so, did you notice their habit of old-fashioned writing? Old-fashioned writing still serves a purpose.
Episode 155: In Our Attention Economy, Good PR Means A Strong Domain Authority
What can you do to build your personal brand and attract your audience in our attention economy? Find out how to use domain authority to your advantage in this PR Maven® Podcast mini episode.
Episode 154: What The Tokyo Olympics Taught Us About Personal Branding
During the Tokyo Olympics, the importance of personal branding was on full display. Find out what you can learn about personal branding from the Olympics in this PR Maven® Podcast mini episode as Nancy shares one of her recent Forbes Agency Council articles.
Episode 153: How PR can help spread the word about your book, with Spencer Stephens, author of “Church of Golf” and “Blood Lily”
If you want people to know about you or your business, you have to put yourself out there. In this episode, Nancy speaks with Spencer Stephens, author of “Church of Golf” and “Blood Lily,” about writing and how PR is essential to getting your book noticed.
Episode 152: How PR Can Build Your Business a Bank Account of Goodwill
PR can help build your bank account of goodwill, granting you the positive capital to survive the ebbs and flows of positive and negative publicity.
Episode 151: Beefing Up Your Branding? Don’t Forget The XYZ Statement And Brand Manifesto
So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, companies and products need to be branded correctly.
Episode 150: How to get a head start on your career, with Josh Kim, founder and CEO at The Cubby
Want to learn more about building community, growing your network and creating business success? Listen to this PR Maven® Podcast episode with Josh Kim.
Episode 149: Three Ways To Nail The Networking Process Without Rushing It
While networking, you need to be smart and strategic to avoid being annoying. Find out how to nail the networking process in this episode.
Episode 148: Don’t Send Generic Press Releases; Use Customized Pitches
Which works better, generic press releases or customized pitches? Find out in this week’s PR Maven® Podcast Mini Episode where Nancy shares one of her recent Forbes Agency Council articles.
Episode 147: How innovation, sustainability and employee wellness build a brand, with Rob Tod, owner of Allagash Brewing Company
Allagash Brewing Company is a distinct Maine brand. In this episode, Rob Tod talks about the Allagash brand and their focus on innovation, sustainability and employee wellness.
Episode 146: Public relations and marketing in the arts, with Raffi DerSimonian, principal at the RDS Group
Are you doing public relations and marketing in the arts or higher education? This week’s podcast guest has some insight for you. Raffi DerSimonian describes his career promoting the arts and higher education.
Episode 145: How to align heads, hearts and stomachs in family businesses, with Philip Harriman, founding partner at Lebel & Harriman ~ Financial Advisors
In your business, is your head, heart and stomach (and don’t forget checkbook!) aligned? Find out why that is important, especially for family businesses, in this episode.
Episode 144: How to introduce an experiential marketing program, with Colleen Craig, brand manager at Wyman’s
Grab your Wyman’s Just Fruit cups because this episode's guest is Colleen Craig, brand manager at Wyman's. Colleen talks about her career in experiential marketing and the launch of the Bee Wild Mobile.
Episode 143: The power of a wish, with Kate Vickery, president and CEO of Make-A-Wish Maine
A lot of work goes into granting a wish, including PR! Find out how Make-A-Wish Maine adapted during COVID-19 and built relationships with local businesses and media in this episode.
Episode 142: Growing a network through local food, with Jordan Rowan and Jesse Souza from Front & Main
Who’s hungry? In this episode, Nancy speaks with Jordan Rowan and Jesse Souza from Front & Main in Waterville about growing a network through local food.
Episode 141: How to use your strengths to develop your personal brand, with Christine Tieri, Gallup Certified Strengths Coach at Chris Tieri Corporation
Do you know what your strengths are? In this episode, learn how you can use your strengths to build your brand from Christine Tieri.
Episode 140: Supporting Maine’s newcomers and diversity in business, with Alyne Cistone, founder and CEO of Global Tides Consulting LLC
From welcoming Maine’s newcomers to celebrating diversity in business, Alyne Cistone talks about some of her passions and her vision for the future on this episode.
Episode 139: Exciting podcast changes and celebrating 30 years
Listen to Nancy’s conversation with Greg Glynn about some exciting podcast changes, including live streaming to Facebook and YouTube and launching episodes bi-weekly. Don't forget to join the PR Maven® Nation Facebook group for early access to episodes.
Episode 138: Broadcasting, baseball and brand building, with Tom Caron, host and reporter for NESN
Listen to Nancy's conversation with Tom Caron about his broadcasting career, the Boston Red Sox and personal branding.
Episode 137: The benefits of journaling and writing letters, with Tanea Smith, inspirational speaker and stationery designer at She’s Got Papers, LLC
Sending handwritten notes can have a meaningful impact. Tanea Smith talk about the benefits of journaling and writing letters in this PR Maven® Podcast episode.
Episode 136: How great video and photography can benefit your brand, with Mark Fleming and Kevin Sennett from Lone Spruce Creative
Your brand is not just a logo or a tagline. Mark Fleming and Kevin Sennett talk about how to build your brand with video and photography.
Episode 135: How to borrow credibility and build relationships, with Beth Nydick, publicity strategist at Beth Nydick Media
Want to learn a new way to grow your audience by building relationships? In this week’s episode, Beth Nydick shares how to borrow someone else’s credibility to build your own.
Episode 134: Why Maine is not just Vacationland, with Katie Shorey, director of engagement at Live + Work in Maine
Did you know Maine needs 70,000 people to enter the workforce in the next 10 years? Find out some of the PR and marketing techniques being used to attract people to live and work here.
Episode 133: Mental Health During COVID-19, with Lindy Graham, LCSW, founder and director of WellSpace Maine
Have your employees been struggling with their mental health during COVID-19? Hear from Lindy Graham about the effect COVID-19 has had on mental health and how her practice can help.
Episode 132: 10 Tips for How Your Small Business Can Beat COVID-19
Need some help marketing your business during COVID-19? In this episode Nancy shares 10 tips for how your small business can beat COVID-19.
Episode 131: How building community relationships can benefit your brand, with John Zavodny, president of the Maine Seacoast Mission
From teaching quietism to community conversation, learn how building meaningful relationships can benefit your brand in this episode.
Episode 130: How small businesses can earn media coverage, with Sabina Hitchen, founder of Press for Success
PR is changing in 2021. In this episode, Sabina Hitchen explains how you can land national media coverage as a small business.
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