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Podcasting Is Growing for a Reason – Don’t Miss Out on That Growth

Episode 229: Podcasting Is Growing for a Reason – Don’t Miss Out on That Growth

Did you know that there are more than 400 million podcast listeners worldwide and over 2 million independent podcasts? Find out how podcasting can help build your network and your brand.
How PR Can Promote Art With a Purpose, With Anna Dibble, Founding Director of Gulf of Maine EcoArts

Episode 227: How PR Can Promote Art With a Purpose, With Anna Dibble, Founding Director of Gulf of Maine EcoArts

How can PR help spread the word about art with a purpose? Anna Dibble joins Nancy for this episode of The PR Maven® Podcast to talk about the new SeaChange exhibit at Maine Maritime Museum and what role public relations has in helping promote art exhibits.
How To Get Your Pitch Noticed

Episode 225: How To Get Your Pitch Noticed, With Rob Caldwell, Anchor and Reporter for NEWS CENTER Maine

How can you get your pitch noticed? In this episode, Rob Caldwell shares what he looks for in a good pitch: tell a story and recommend someone with a good personality. A handwritten note doesn't hurt either.
A Love Letter to Public Relations

Episode 224: A Love Letter to Public Relations

Nancy has had a passion for public relations since her father suggested she pursue a career in the field when she was 17. Listen as Nancy shares her love letter to PR.
Building a Strong Brand Community

Episode 223: Building a Strong Brand Community, With Gale Auclair, Senior Development Director for the Trek Across Maine

What does it take to build a strong community for your brand? In this episode, find out how the Trek Across Maine builds their brand community and how you can get involved.
Will You Really Make Money by Doing What You Love?

Episode 222: Will You Really Make Money by Doing What You Love? With Michael Katz, Chief Penguin at Blue Penguin

You’ve probably heard the expression, “Do what you love, and the money will follow.” But is it true? Michael Katz shares how his take on this has changed and what key factor he now considers instead of simply loving what you do.
The History of Public Relations

Episode 218: The History of Public Relations

Public relations is a relatively new concept compared to other professions, dating back to Ancient Greece. The idea of PR stems from the concept of communication. Listen to this episode to follow the full timeline.
Changing Customer Perceptions in the Automotive Repair Industry With PR and Marketing, Featuring Lynn Campbell

Episode 217: Changing Customer Perceptions in the Automotive Repair Industry With PR and Marketing, Featuring Lynn Campbell, Director of Marketing, Advertising and CRM at VIP Tires & Service

Find out how a leading automotive repair company in New England is giving customers control in seemingly uncontrollable situations and what role marketing plays.
10 Things Business Professionals Can Learn From Queen Elizabeth II

Episode 216: 10 Things Business Professionals Can Learn From Queen Elizabeth II

Over her 70-year reign, Queen Elizabeth II taught us many valuable lessons. Find out 10 things that professionals can learn from her in this episode.

Episode 215: Promoting Maine’s History, With Amanda Pleau, Marketing and Communications Manager at Maine Maritime Museum

Maine's history can be fun and accessible to all. In this episode, Amanda Pleau, marketing and communications manager at Maine Maritime Museum, talks about the work she is doing to spread the word about this amazing organization.
For a Successful Client-Agency Relationship, Engagement Is Key

Episode 214: For a Successful Client-Agency Relationship, Engagement Is Key

Nancy has worked with lots and lots of clients since opening her PR agency in 1991. In her experience, the key to a successful client relationship is engagement. Learn more in this episode.
2022 Golden Microphone Award Celebration With Tim Winkeler

Episode 213: 2022 Golden Microphone Award Celebration With Tim Winkeler

Tim Winkeler returns for a special episode celebrating him as the most popular guest of the year! Listen to learn more of Tim’s helpful business strategies with an emphasis on how you treat your employees.
The Difference Between PR And Advertising, And Where the Lines Are Fading

Episode 212: The Difference Between PR And Advertising, And Where the Lines Are Fading

What is the difference between PR and advertising? In this podcast episode, Nancy talks about what sets PR and advertising apart and how the lines are fading with access to direct-to-consumer communication.
Episode 211

Episode 211: Why Podcasting Is a Smart Marketing Strategy for Businesses Today

Building an audience is an old strategy in marketing and it is as important now as it was then. Podcasting is one of the most powerful ways to reach people. If they trust you, then people are likely to start trusting what your business can bring to the table.
An American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical Products

Episode 210: An American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical Products

Puritan Medical Products has become an American success story through its work to produce COVID-19 testing swabs. In this episode, Bob Shultz, president and chief financial officer at Puritan, describes how the brand has grown and what the future holds for this Maine company.
How Traveling Can Teach You To Be a Better Business Leader

Episode 209: How Traveling Can Teach You To Be a Better Business Leader

Travel can help you learn about yourself and grow as a business leader. Through travel, you can meet people from different backgrounds, with differing mindsets.
Episode 208: Key Strategies in PR Today and Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher, Vice President of Public Relations at Austin Williams

Episode 208: Key Strategies in PR Today and Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher, Vice President of Public Relations at Austin Williams

PR is always evolving, so how do you get media coverage today? Jody Fisher shares some of his best advice, including why it is wrong to think the press release is dead.
Episode 207

Episode 207: Stand Out From the Crowd by Going Old School: Write Personal Thank-You Notes

With technology making it easier to communicate, how can your voice stand out from the crowd? Go old school by using the real written word.
Tate Sandrock

Episode 206: Tactics To Employ in the Sales Industry, With Tate Sandrock, Sales Associate with Newcastle Realty

What networking tactics work best in sales? Find out what tactics Tate Sandrock uses that have made him successful, such as letter writing.
205

Episode 205: Strategies vs. Tactics: Understanding the ‘Why’ and ‘How’ in PR

What is the difference between strategies and tactics? Nancy talks about how to understand the 'why' and 'how' in PR.
Ep. 204

Episode 204: How Publicists and Marketers Can Begin To Adapt to Web3

What challenge do publicists and marketers face today? Nancy talks about how publicists and marketers can adapt to Web3.
201

Episode 201: How To Change Your Leadership Style for the Better, With Kevin Hancock, Chairman and CEO of Hancock Lumber

How can you better your leadership style? In this episode, Kevin Hancock shares how his condition taught him a better leadership style.
Amber Lambke

Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke, Co-Founder and CEO at Maine Grains

How can you combine PR and personal branding techniques to make your business successful? Find out in this episode as Amber Lambke shares her business’ success story.
Ep. 197

Episode 197: Create a Network Map To Build Your Personal Brand

“It’s not what you know. It’s who you know.” So how can you build your network? Nancy takes you through how to create a networking map.
Devil's Half Acre Distillery

Episode 194: How To Use Teamwork and Word of Mouth, With Larry Murphy, Matthew Murphy and James Beaupre From The Devil’s Half Acre

How does teamwork and word of mouth work? Find out in this episode as the team from Devil's Half Acre share their brand's success story.
Ep. 193

Episode 193: PR People: Don’t Be Just a Commodity

Don't be like every other PR "expert". Nancy talks about how you can separate yourself from others and add value to satisfy your customer.
Ep. 192

Episode 192: Remember: You Are Not The Target Audience

Your target audience is not you. Nancy takes a look at how your target market is just as important as the message you send.

Episode 191: Content Marketing is The New PR

How is content marketing the new PR? Nancy takes a look at how BuzzFeed reaches their audience and how you can do the same.

Episode 189: The Only Question That Matters: How Does Your Brand Make People Feel?

How does your brand make people feel? Nancy takes a look at how NFL quarterback Tom Brady brands himself and how you can do the same.
How Research and PR Go Together

Episode 187: How Research and PR Go Together, With Scott Bahr, President of Cairn Consulting Group

What can you learn from research? Scott Bahr explains how research relates to PR and how it can help all aspects of an industry.
10 Public Speaking Tips From a PR Expert

Episode 186: 10 Public Speaking Tips From a PR Expert

You can overcome your fears and anxieties of public speaking! In this episode, listen to 10 simple steps on how to speak in public.
Time To Get Everyone Singing From the Same Song Sheet With a Message Map

Episode 185: Time To Get Everyone Singing From the Same Song Sheet With a Message Map

How do you establish trust with customers? Consistent messaging! In this episode, learn how to get everyone singing from the same song sheet.
How To Boost Your Reputation With Today's Buyers

Episode 183: How To Boost Your Reputation With Today’s Buyers

Shopping has changed a lot over the years, from finding a salesperson you could get to know, like and trust, to doing all our shopping online. In this episode, find out how to boost your reputation with today's buyers.
Why Connectivity Is Important for Maine’s Future

Episode 182: Why Connectivity Is Important for Maine’s Future, With Andrew Butcher, President of the Maine Connectivity Authority

While many of us have grown to rely on the internet, there are still rural communities throughout Maine that do not have a quality internet connection. In this episode, Andrew Butcher talks about the importance of connectivity for work, health and education.
Compassion and Empathy: How Covid-19 Changed Communication Forever

Episode 181: Compassion and Empathy: How Covid-19 Changed Communication Forever

COVID-19 has changed our system of communications. Listen to this podcast episode for a few tips on how to show compassion and empathy in business.
How to Promote Experiences Using PR, With Rachel Sagiroglu, Owner and Chief Experience Officer at Experience Maine

Episode 180: How to Promote Experiences Using PR, With Rachel Sagiroglu, Owner and Chief Experience Officer at Experience Maine

These days, people are more interested in experiences than material things. Learn more from Rachel Sagiroglu, owner and chief experience officer at Experience Maine, in this episode
How Content Creation Can Position You as a Thought Leader

Episode 179: How Content Creation Can Position You as a Thought Leader

Being a thought leader is a path to success. Find out how to become a thought leader through content creation in this podcast episode.
Mean It When You Ask Someone ‘How Are You?’

Episode 178: Mean It When You Ask Someone ‘How Are You?’

Nancy dislocated her shoulder while skiing and it opened her eyes to a social faux pas. It has to do with the throwaway “how are you?” line.
The Pandemic Has Made PR and Marketing More Important Than Ever

Episode 177: The Pandemic Has Made PR and Marketing More Important Than Ever

Our new normal was a challenging one for marketers to navigate. Some of America’s most recognizable brands showed that even they were not immune to a pandemic. But where there is crisis, there is also opportunity.
What To Include in a Great Pitch, With Sarah Stebbins, Editor of Maine Homes by Down East Magazine

Episode 176: What To Include in a Great Pitch, With Sarah Stebbins, Editor of Maine Homes by Down East Magazine

In this episode, find out how to pitch Maine Homes by Down East magazine with tips from Editor Sarah Stebbins.
From Your iPhone (Or Tesla) To Work, Keep Your Batteries Charged

Episode 175: From Your iPhone (Or Tesla) To Work, Keep Your Batteries Charged

Keeping your internal “batteries” charged is just as important as keeping the batteries of your electronics charged, but how do you do it?
Marketing Maine Maple Products

Episode 174: Marketing Maine Maple Products, With Scott Dunn, President of the Maine Maple Producers Association

March is maple season! With Maine Maple Sunday right around the corner, get in the maple spirit with this episode featuring Scott Dunn, president of the Maine Maple Producers Association.
The Real Difference Between Sales and Marketing, and How One Sets the Stage for the Other

Episode 173: The Real Difference Between Sales and Marketing, and How One Sets the Stage for the Other

Sales and marketing are often used interchangeably, but they fulfill two extremely different needs. What is the difference between them?
People Over Price

Episode 172: People Over Price, With Tim Winkeler, President and CEO of VIP Tires & Service

From a bad review to a business partnership, Nancy sits down with Tim Winkeler to talk about how they met and how their relationship led to VIP Tires & Service becoming the presenting sponsor for the Trek Across Maine.
Curiosity: The Key to Surviving and Thriving During a Pandemic

Episode 171: Curiosity: The Key to Surviving and Thriving During a Pandemic

We have all had to persevere through the COVID-19 pandemic, but there is something just as important to help us survive and thrive: curiosity.
Don’t Forget the No. 1 Rule in Business: Look People in the Eye and Say Their Name

Episode 170: Don’t Forget the No. 1 Rule in Business: Look People in the Eye and Say Their Name

The lessons from my father resonated because they were simple and straightforward. Look people in the eye and say their name. In truth, it’s the No. 1 rule in business: Treat people like people, and humanize your relationships.
From Typewriters to Tablets: The Evolution of PR

Episode 169: From Typewriters to Tablets: The Evolution of PR

A lot has changed since the 1980s, including PR. In this mini episode, Nancy recalls the changes that have happened in her career, from using a typewriter to holding meetings on Zoom.
How Marketing Can Help Overcome Challenges in Higher Education

Episode 168: How Marketing Can Help Overcome Challenges in Higher Education, With Cheryl Broom, CEO at Graduate Communications

While college enrollment has been down across the country, marketing and public relations can help to show the benefits of higher education.
10 Tips for Using PR To Improve Your Google SEO

Episode 167: 10 Tips for Using PR To Improve Your Google SEO

Whether you’re promoting a personal brand or an organizational brand, there are ways you can create and post content online that will make your brand show up with more authority and credibility for searchers.
Peloton Rides and Lego Outfits: The Importance of 21st-Century Content Marketing

Episode 166: Peloton Rides and Lego Outfits: The Importance of 21st-Century Content Marketing

Content creation is synonymous with successful marketing. In this mini episode, learn how brands like Amazon, Lego and the New York Times reach their audiences as Nancy shares one of her recent Forbes Agency Council articles.
I've Heard of You

Episode 165: Why It’s Invaluable When People Say ‘I’ve Heard of You’

What does it mean when someone says, “I’ve heard of you”? It means that your brand has value. Of course, this doesn’t happen overnight. Building and cultivating a brand can take years, if not decades.
It’s Not Just About the Snow Anymore: How to Adapt to Changing Customer Preferences

Episode 164: It’s Not Just About the Snow Anymore: How to Adapt to Changing Customer Preferences, With Dana Bullen, President of Sunday River

Everything you do comes together to create your brand. In this episode, Dana Bullen explains that while it all comes back to the snow, the entire ski experience matters.
Don’t Be Hesitant To Promote Yourself (Without Bragging, Of Course)

Episode 162: Don’t Be Hesitant To Promote Yourself (Without Bragging, Of Course)

Are you hesitant to promote yourself for fear that it may come across as bragging? Find out how to promote yourself without bragging in this PR Maven® Podcast episode.
Despite What You Learned Growing Up, It's A Good Thing To Talk To Strangers

Episode 161: Despite What You Learned Growing Up, It’s A Good Thing To Talk To Strangers

Talking to strangers is one of the most important social components of business. Find out why in this mini episode, as Nancy shares her Forbes Agency Council article, “Despite What You Learned Growing Up, It's A Good Thing To Talk To Strangers.”
2021 Golden Microphone Award Celebration with Peter Koch

Episode 160: 2021 Golden Microphone Award Celebration with Peter Koch

In this episode of The PR Maven® Podcast, Nancy celebrates three years of podcasting with this year’s Golden Microphone Award winner, Peter Koch, safety management consultant and manager of digital technology at MEMIC.
How To Talk About Money in Business

Episode 159: How To Talk About Money in Business, With Rocky Lalvani, Chief Profitability Officer at Profit Comes First

Conversations about money in business can be tough, but Rocky Lalvani helps make those conversations easy. Listen as Rocky talks about how he makes profitability understandable.
Remember: In Business, You Are Easily Forgettable

Episode 158: Remember: In Business, You Are Easily Forgettable

COVID-19 has made it challenging to navigate our networks. Thankfully, the internet has opened up a whole new world of communicating and connecting. You need to stay connected even when you don’t see others in person because, as Nancy explains in this episode, in business you are easily forgettable.
Eight Ways To Position Yourself As A Go-To Expert For The Media

Episode 157: Eight Ways To Position Yourself As A Go-To Expert For The Media

How do you position yourself as a go-to expert for the media? Be ready when it comes time for you to represent your brand by listening to this episode.
Netflix’s “The Crown" Is Right: Old-Fashioned Writing Still Serves A Purpose

Episode 156: Netflix’s “The Crown” Is Right: Old-Fashioned Writing Still Serves A Purpose

Did you binge-watch Netflix’s The Crown? If so, did you notice their habit of old-fashioned writing? Old-fashioned writing still serves a purpose.
In Our Attention Economy, Good PR Means A Strong Domain Authority

Episode 155: In Our Attention Economy, Good PR Means A Strong Domain Authority

What can you do to build your personal brand and attract your audience in our attention economy? Find out how to use domain authority to your advantage in this PR Maven® Podcast mini episode.
What The Tokyo Olympics Taught Us About Personal Branding

Episode 154: What The Tokyo Olympics Taught Us About Personal Branding

During the Tokyo Olympics, the importance of personal branding was on full display. Find out what you can learn about personal branding from the Olympics in this PR Maven® Podcast mini episode as Nancy shares one of her recent Forbes Agency Council articles.
How PR can help spread the word about your book, with Spencer Stephens, author of “Church of Golf” and “Blood Lily”

Episode 153: How PR can help spread the word about your book, with Spencer Stephens, author of “Church of Golf” and “Blood Lily”

If you want people to know about you or your business, you have to put yourself out there. In this episode, Nancy speaks with Spencer Stephens, author of “Church of Golf” and “Blood Lily,” about writing and how PR is essential to getting your book noticed.
How PR Can Build Your Business a Bank Account of Goodwill

Episode 152: How PR Can Build Your Business a Bank Account of Goodwill

PR can help build your bank account of goodwill, granting you the positive capital to survive the ebbs and flows of positive and negative publicity.
Beefing Up Your Branding? Don’t Forget The XYZ Statement And Brand Manifesto

Episode 151: Beefing Up Your Branding? Don’t Forget The XYZ Statement And Brand Manifesto

So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, companies and products need to be branded correctly.
Three Ways To Nail The Networking Process Without Rushing It

Episode 149: Three Ways To Nail The Networking Process Without Rushing It

While networking, you need to be smart and strategic to avoid being annoying. Find out how to nail the networking process in this episode.
Don’t Send Generic Press Releases; Use Customized Pitches

Episode 148: Don’t Send Generic Press Releases; Use Customized Pitches

Which works better, generic press releases or customized pitches? Find out in this week’s PR Maven® Podcast Mini Episode where Nancy shares one of her recent Forbes Agency Council articles.
How innovation, sustainability and employee wellness build a brand

Episode 147: How innovation, sustainability and employee wellness build a brand, with Rob Tod, owner of Allagash Brewing Company

Allagash Brewing Company is a distinct Maine brand. In this episode, Rob Tod talks about the Allagash brand and their focus on innovation, sustainability and employee wellness.
Public relations and marketing in the arts

Episode 146: Public relations and marketing in the arts, with Raffi DerSimonian, principal at the RDS Group

Are you doing public relations and marketing in the arts or higher education? This week’s podcast guest has some insight for you. Raffi DerSimonian describes his career promoting the arts and higher education.
How to align heads, hearts and stomachs in family businesses

Episode 145: How to align heads, hearts and stomachs in family businesses, with Philip Harriman, founding partner at Lebel & Harriman ~ Financial Advisors

In your business, is your head, heart and stomach (and don’t forget checkbook!) aligned? Find out why that is important, especially for family businesses, in this episode.
How to introduce an experiential marketing program

Episode 144: How to introduce an experiential marketing program, with Colleen Craig, brand manager at Wyman’s

Grab your Wyman’s Just Fruit cups because this episode's guest is Colleen Craig, brand manager at Wyman's. Colleen talks about her career in experiential marketing and the launch of the Bee Wild Mobile.
Jordan Rowan and Jesse Souza

Episode 142: Growing a network through local food, with Jordan Rowan and Jesse Souza from Front & Main

Who’s hungry? In this episode, Nancy speaks with Jordan Rowan and Jesse Souza from Front & Main in Waterville about growing a network through local food.
How to use your strengths to develop your personal brand

Episode 141: How to use your strengths to develop your personal brand, with Christine Tieri, Gallup Certified Strengths Coach at Chris Tieri Corporation

Do you know what your strengths are? In this episode, learn how you can use your strengths to build your brand from Christine Tieri.
Supporting Maine’s newcomers and diversity in business

Episode 140: Supporting Maine’s newcomers and diversity in business, with Alyne Cistone, founder and CEO of Global Tides Consulting LLC

From welcoming Maine’s newcomers to celebrating diversity in business, Alyne Cistone talks about some of her passions and her vision for the future on this episode.
The benefits of journaling and writing letters

Episode 137: The benefits of journaling and writing letters, with Tanea Smith, inspirational speaker and stationery designer at She’s Got Papers, LLC

Sending handwritten notes can have a meaningful impact. Tanea Smith talk about the benefits of journaling and writing letters in this PR Maven® Podcast episode.
How to borrow credibility and build relationships

Episode 135: How to borrow credibility and build relationships, with Beth Nydick, publicity strategist at Beth Nydick Media

Want to learn a new way to grow your audience by building relationships? In this week’s episode, Beth Nydick shares how to borrow someone else’s credibility to build your own.
Why Maine is not just Vacationland

Episode 134: Why Maine is not just Vacationland, with Katie Shorey, director of engagement at Live + Work in Maine

Did you know Maine needs 70,000 people to enter the workforce in the next 10 years? Find out some of the PR and marketing techniques being used to attract people to live and work here.
Episode 133: Mental Health During COVID-19

Episode 133: Mental Health During COVID-19, with Lindy Graham, LCSW, founder and director of WellSpace Maine

Have your employees been struggling with their mental health during COVID-19? Hear from Lindy Graham about the effect COVID-19 has had on mental health and how her practice can help.
How building community relationships can benefit your brand

Episode 131: How building community relationships can benefit your brand, with John Zavodny, president of the Maine Seacoast Mission

From teaching quietism to community conversation, learn how building meaningful relationships can benefit your brand in this episode.

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