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August 2023 — Optimizing Your Social Media and Preparing for Crisis
July 2023 — Website Ranking to Influencer Marketing
June 2023 — Why Storytelling Is So Powerful in Marketing and Branding
May 2023 — The Importance of Being Engaged
April 2023 — The Original Influencer vs. Social Media Influencers
March 2023 — Remembering Juli Settlemire
February 2023 — PR and Business in the Past Three Years
January 2023 — How PR Is Similar to Tomato Soup
December 2022 — Heading Into the Holidays and the New Year Prepared
November 2022 — Giving Thanks and Making Memories
October 2022 — Growing Your Network on LinkedIn
September 2022 — Empathy at work
August 2022 — Remembering the lessons of the pandemic
July 2022 — Recharging Your Batteries This Summer
June 2022 — PR Tips and Tactics That Will Boost Your Brand
May 2022 — Balancing Technology With In-Person Interaction
April 2022 — PR Strategy and Promoting Yourself Without Bragging
March 2022 — Engaging Your Audience Through Marketing
February 2022 — How To Let Your Light Shine
January 2022 — What do finding your superpower and talking to strangers have in common?
December 2021 — Celebrating the Holidays and Branding Lessons From the Past Year
November 2021 — Supporting Local During The Holiday Season
October 2021 — Does your brand “spark joy” with your audience?
September 2021 — Grow Your Following
August 2021 — Beer, lobster and media pitching in this month’s e-news
July 2021 — Establishing credibility online
June 2021 — The importance of handwriting
May 2021 — How to share your expertise and grow your network
April 2021 — Have you developed a strategy to come out of the COVID-19 pandemic stronger than ever?
Special 30th Anniversary Report— No joke – today is our 30th anniversary!
March 2021 — Celebrating 30 Years!
February 2021 — The Intersection Between Word-of-Mouth Marketing and Domain Authority
January 2021 — Communicate with empathy
December 2020 — Hope + Gratitude = Happiness
November 2020 — Gratitude, curiosity and creative content repurposing
October 2020 — Keeping connections strong and spirits up
September 2020 — Public relations and marketing during the pandemic
August 2020 — Sharing content during a crisis – what you need to know.
July 2020 — Have you been podcasting during COVID-19? Learn why you should be.
Special COVID-19 Report — Become the master of your brand message.
June 2020 — Do you know how to emerge from COVID-19?
May 2020 — Resonating with your audience is important. Here is how you can attract the right people for your brand.
April 2020 — Do you know how to organize your thoughts for communicating with your audience?
March 2020 — Together we will get through this health crisis. Take time to put your plan in place for when things are back to normal.
February 2020 — PR tips from the ski industry? Absolutely!
January 2020 — How Social Media Has Changed Travel Media; Remember: You Are Not The Target Audience
December 2019 — When and Why to Do a Website Redesign; Content Marketing is the New PR
November 2019 — How to Improve the Customer Experience from the Very Beginning; How LinkedIn Can Help You Build Your Network And Your Brand
October 2019 — Video is the New Way to Tell Stories; Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention
September 2019 — Online Reviews and How to Handle Them; Create A Network Map To Build Your Personal Brand
August 2019 — Advertising vs. Public Relations—What is the Difference?; Stand Out From The Crowd By Going Old School: Write Personal Thank-You Notes
July 2019 — How to Do Your Own Market Research; How Traveling Can Teach You To Be A Better Business Leader
June 2019 — Don’t Reinvent the Wheel – The Art of Repurposing Content; Why Podcasting Is A Smart Marketing Strategy For Businesses Today
May 2019 — How to Come Up With and Create Quality Content; PR And Marketing Are Expensive. Start With A Plan.
April 2019 — How to Get Your Press Release Noticed; How A 420-Calorie Salted Caramel Hot Chocolate Taught Me About The Power Of A Brand Touch
March 2019 — Tips to Build Your Personal Brand; Cultivating Your Personal Brand And Network Is Like Growing Your Garden
February 2019 — Focus Groups: Find Out What Your Customers are Really Thinking
January 2019 — How to Make the Most of Media Relations; Giving Thanks With a Note
November 2018 — The Value of Using YouTube for Your Business; upcoming webinar
October 2018 — Twitter Tips for Business; The Personal Brand Called Dependability; upcoming webinar
September 2018 — 7 Tips for Successful Subject Lines; Make the Most of Networking in Maine
August 2018 — Facebook Live – How to Use it for Your Small Business
July 2018 — 12 Tips for Your Next Press Conference; The Value of Infographics
June 2018 — Is Your Website Optimized for Voice Searches? If Not, It Should Be. Here’s Why…; Triage Your Smartphone Usage to Honor Those People in Your Presence
May 2018 — Five Ways to Boost Sales through Public Relations; Audit and Enhance Your Personal Brand in Six Easy Steps
April 2018 — 5 Signs You Need Media Training; Why is it Important to Build a Personal Brand?
March 2018 — Lessons from an Agency Rebranding Process; The Value of Writing Guest Opinion Columns and Letters to the Editor