Getting a story in the New York Times or securing a guest interview on the TODAY show are things we have done for our clients as part of media relations and media pitching. While those may be seen as the crown jewels, we also take a strategic approach to getting your news covered by the media.
Working with a public relations agency like Marshall Communications can give you an advantage over your competitors. We are Maine-based and globally connected. Unlike some other marketing or advertising agencies, we specialize in media pitching and can provide you with guidance and a network of relationships giving you access to more than 10,000 reporters and producers around the globe. Professional media relations can put you ahead of your competition and save you time trying to get media coverage on your own. We already have the relationships in place.
As part of our media placements, known as earned media (compared to paid media, known as advertising), we work with clients to identify the most-wanted media list that matches their target audience. We enjoy the opportunity to meet with our clients and discuss their big-picture goals, ideally as part of a Marshall Plan®.
Below is a small sample of some of the outlets where we have secured targeted media results for our clients.
National Media
- TODAY Show
- New York Times
- Boston Globe
- Weather Channel
- NBC
- ABC
- CBS
- Condé Nast Traveler
- Outside
- Martha Stewart Living
- Huffington Post
- Washington Post
- Wall Street Journal
- Travel and Leisure
- Forbes.com
- Smithsonian
- Late Night with Seth Meyers
Plus many more TV, radio stations, podcasts and print outlets