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How-to examples & business cases for implementing effective public relations and marketing techniques.
Learn practical ways to make your online marketing campaigns more effective, from Google Ads features to social media targeting.
Trade shows can be expensive (especially for small businesses), so it is vital for attendees to see a return on the investment.
It’s apple season in Maine and the perfect time to visit an orchard and bake your favorite apple treats. - Charlene
Learn how to create customer personas to improve your marketing. Explore examples, methods and tips for putting personas to work effectively.
We’re proud to share that Nancy Marshall has been featured once again in Forbes Agency Council’s latest expert panel, “20 Agency Leaders On The Services Their Clients Value Most.”
In the article, Nancy emphasizes the power of earned media and why it continues to be one of the most valuable services agencies can provide. Unlike paid or owned content, earned media builds long-term credibility and trust that no advertisement can replicate. It also fuels awareness, strengthens brand authority, and helps organizations reach new audiences in authentic and meaningful ways.
As Nancy explains in her feature, “Earned media is experiencing a renaissance.”
You can read the full Forbes article here: ... See MoreSee Less
20 Agency Leaders On The Services Their Clients Value Most
www.forbes.com
While many agencies offer a full array of service options, a few specific service areas often stand out to clients as being truly indispensable for achieving their goals.1 CommentsComment on Facebook
Dear Friends,
I’m thrilled to share that I’ll be speaking on November 17 at the HospitalityMaine Annual Conference at the beautiful Samoset Resort on one of my favorite topics; digital marketing!
I’m so excited about the endless possibilities available to all of us today for reaching our ideal customer persona through smart, targeted digital marketing techniques. In my presentation, I’ll show how digital marketing can be used to create the ultimate goal: word-of-mouth marketing. After all, word of mouth remains the most powerful marketing tool of all — a trusted friend or relative recommending your brand carries more credibility than any ad ever could.
Also in this issue, I’m sharing an article about why press releases are more relevant than ever in the age of AI. As tools like ChatGPT and Google’s Gemini scour the web for trustworthy, verified information, they often rely on well-written press releases from credible sources to feed accurate data into their results. That means distributing high-quality press releases is not only a classic PR best practice — it’s now a key strategy for being discovered in the AI-driven search era.
These are exciting times for all of us in communications and marketing! Between AI-powered discovery, digital storytelling, and human connection, our industry is evolving faster than ever — and I believe those who stay authentic and consistent in their personal brand will always stand out.
On a personal note, I’ve also been spending some time at the Hearts of Pine soccer games and have been meeting up with many friends and business contacts there. It’s been an amazing inaugural season for this Maine soccer team — and another reminder that meaningful networking can happen anywhere.
Thank you for being part of my community and for supporting The PR Maven® brand. I hope your November is full of growth, connection, and inspiration!
Warmly,
Nancy Marshall
Did you enjoy this letter? Sign up for the PR Maven Newsletter to receive a letter like this directly in your inbox each month: ... See MoreSee Less
Newsletter - Nancy Marshall - The PR Maven®
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Previous Editions: From Digital PR to Real Connections, October’s Top Lessons for Growth – October 2025 Why a Strong Personal Brand Will Never Be Replaced by AI – September 2025 🌞 August Is t...0 CommentsComment on Facebook
Looking to position yourself or your company president as a trusted thought leader?
In this week’s Green Light Maine Marketing Minute, Nancy Marshall, The PR Maven, explains how writing an op-ed can elevate your credibility and expand your brand’s reach.
From local newspapers to major outlets like The Wall Street Journal or The Washington Post, an op-ed gives you the space to share valuable insights and demonstrate your expertise, without being overly promotional.
For more on how to get started, watch the full Green Light Maine video here. ... See MoreSee Less
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This is horrible. People are not paying attention when they are driving, and cyclists are dying! ... See MoreSee Less
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When this happens, it's usually because the owner only shared it with a small group of people, changed who can see it or it's been deleted.0 CommentsComment on Facebook
Trade shows are not just making a comeback; they are booming. The U.S. B2B trade show market is expected to surpass 17 billion dollars by 2028, proving that in-person connection remains one of the most powerful tools in marketing and public relations.
But attending a trade show is only half the story. To truly maximize your return on investment, you need a strategy that begins before you arrive and continues after you leave.
Here are five ways to get more ROI from your next trade show:
1. Plan ahead. Book your booth space early, set clear goals, and define what success looks like, whether that means new leads, media exposure, or partnerships.
2. Use PR to your advantage. Announce your participation with a press release and share it on your website, newsletter, and social channels. Visibility matters.
3. Go live and engage. Stream moments from your booth, post updates, and tag connections to build buzz in real time.
4. Follow up fast. Send personalized follow-ups to everyone you meet, from prospects to journalists, while the momentum is still fresh.
5. Keep the story going. Post a recap or video afterward to extend your visibility and showcase what your team accomplished.
Trade shows are about more than booths and banners; they are about relationships, visibility, and storytelling. When combined with a strong PR plan, your presence can have an impact that lasts well beyond the event floor.
Read the full article by Nancy Marshall, The PR Maven®, here: ... See MoreSee Less
How To Maximize Trade Show ROI — In PR And Beyond
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Trade shows can be expensive (especially for small businesses), so it is vital for attendees to see a return on the investment.0 CommentsComment on Facebook
For years, people have said that public relations is outdated — that journalists are tired of press releases and that PR has lost its power. But that couldn’t be further from the truth.
In Nancy's latest article for Forbes Agency Council, she explains why the press release isn’t just alive, it’s evolving. In today’s AI-driven world, press releases play a critical role in shaping the credible, factual content that both journalists and AI models rely on.
The more strategic and newsworthy your content is, the greater its impact will be across various media and technology platforms. PR is not fading; it’s adapting.
Read the full article here: ... See MoreSee Less
Breaking News: Why Press Releases Are Surviving In The AI Age
www.forbes.com
AI tools like ChatGPT and Google Gemini rely on news stories and other media hits to source their responses to user queries.0 CommentsComment on Facebook
After a few quiet years, trade shows are back, and businesses everywhere are ready to make real, face-to-face connections again.
This is your moment to stand out. Don’t just wait behind your booth; step forward, shake hands, ask questions, and really listen. The most meaningful conversations often happen in those spontaneous moments on the show floor. Put the phone away and focus on people. Energy, curiosity, and genuine interest will always make a stronger impression than a screen.
And don’t forget the other exhibitors! They’re not just your neighbors, they're potential collaborators, partners, and idea generators.
Watch Nancy’s full segment on Greenlight Maine to learn how to make your next trade show your most successful one yet. ... See MoreSee Less
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This month’s PR Maven® Tip is all about the power of staying in touch, the secret ingredient to meaningful relationships.
One of the most valuable lessons Nancy has learned throughout her career is that relationships are everything. Whether it’s a client, colleague, or friend, every connection has the potential to grow into something special if you simply take the time to reach out.
From a quick note after a trade show to a handwritten card that brightens someone’s day, small gestures can make a big impact. Consistency and genuine care are what keep relationships strong, in business and in life.
Want to read more tips like this and stay inspired each month?
Sign up for the PR Maven® Newsletter to get Nancy’s latest advice on leadership, networking, and relationship marketing delivered straight to your inbox: prmaven.com/newsletter/ ... See MoreSee Less
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Nancy was recently featured in Forbes Agency Council’s latest article, “15 Expert Tips for Agency Owners Facing a Merger,” where she shared her insight on leadership and agency independence.
In her quote, Nancy emphasizes the importance of thinking carefully before merging: “I would encourage owners to think carefully before merging with another agency. Would it be more profitable to continue running your own agency or to hire employees to run it for you? It’s like marriage. Many mergers end in divorce.”
With over 30 years leading Marshall Communications, Nancy’s experience reminds agency owners that staying independent can sometimes be the strongest move of all.
Read the full article here: ... See MoreSee Less
15 Expert Tips For Agency Owners Facing A Merger
www.forbes.com
When two firms come together, every principle that once defined and differentiated them in the market is reexamined through a new collective lens.0 CommentsComment on Facebook