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How-to examples & business cases for implementing effective public relations and marketing techniques.
Learn how to use Google Alerts to monitor your name, business and online reputation, and why it’s still an important personal branding tool in the age of AI search.
Learn how modern marketing and public relations have evolved through data-driven targeting, customer personas, personalization and digital tools powered by AI.
Learn how to boost your online visibility in the age of AI by creating valuable content, leveraging platforms like Reddit and Instagram, and prioritizing searchability.
Message mapping is a strategic tool used to craft a clear 21-word core message, supported by proof points, that ensures consistent communication.
Public speaking is an important skill which individuals in leadership positions must hone to effectively demonstrate their industry expertise. Such a demonstration is referred to as ‘thought leadership’.
At Marshall Communications, we see public speaking as an underrated opportunity to create direct connections and trust with our audience. Utilizing and improving ‘thought leadership’ in public speaking can help you create stronger bonds with your audience — Here is how:
• Map your message
• Know your audience
• Create humanization
• Practice makes perfect
Improving your public speaking skills to create effective thought leadership is a formula. Be targeted, prepared, genuine, and confident. Following these steps for improvement will build a strong foundation of creditability and trust with your audience.
Nancy Marshall recently shared more insights on this topic in her latest Forbes.com article, How To Improve Public Speaking For Thought Leadership—And Trust.
Read the article here: www.forbes.com/councils/forbesagencycouncil/2026/06/02/how-to-improve-public-speaking-for-thought... ... See MoreSee Less
How To Improve Public Speaking For Thought Leadership—And Trust
www.forbes.com
The more people know, like and trust you as a public speaker, the more they will trust your company and seek out your services.0 CommentsComment on Facebook
Artificial intelligence is becoming a major topic of conversation across nearly every industry, and public relations is no exception.
At Marshall Communications, we see AI as a tool that can support and strengthen the work PR professionals already do every day — not replace it.
AI can help communications teams:
• Research industries and trends faster
• Generate ideas and first drafts
• Monitor media coverage in real time
• Prepare for interviews and crisis situations
• Support thought leadership efforts
• Spend more time focused on strategy and relationships
But while technology continues to evolve, the foundation of strong public relations remains the same: authentic storytelling, strategic communication and meaningful human connection.
The most effective communication still comes from understanding people, asking thoughtful questions and building trust over time.
Nancy Marshall recently shared more insights on this topic in her latest Forbes article, including six ways AI can help the PR industry evolve while keeping authenticity at the center.
Read the article here: ... See MoreSee Less
Six Ways AI Can Help The Public Relations Industry
www.forbes.com
AI is pushing us to think differently, but the real shift is not just in what we ask; it’s how we ask.0 CommentsComment on Facebook
Public relations is often underestimated, but its impact is still incredibly important.
PR is much more than media coverage. It is about identifying your key audiences, building relationships and strategically sharing stories that connect with people in meaningful ways.
Those audiences can include media outlets, thought leaders, elected officials, civic leaders, customers and community stakeholders.
At Marshall Communications, our “Marshall Plan” helps clients identify who they need to reach and the best ways to communicate with those audiences. Strong communication and storytelling continue to be essential parts of successful marketing and brand strategy.
For more, watch this short clip! ... See MoreSee Less
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Dear Friends,
I’ve just returned from a truly memorable trip to France, and I find myself reflecting on an experience that felt both joyful and grounding. While I was there, I had the opportunity to reconnect with a family I first met years ago when I was working at a summer camp during college. Thanks to Facebook, we had stayed loosely in touch over the years, and this trip gave us the chance to turn that digital connection back into something real.
I spent a weekend with them in the south of France, and it was everything you might imagine and more. We explored the countryside, cooked meals together, laughed endlessly, and enjoyed incredible food and wine. It was a beautiful reminder of what the French so perfectly describe as "joie de vivre."
This is Geraldine in Provence, France, who is the wife of Laurent, who I met at summer camp while I was in college. She personifies 'joie de vivre,' and I am so glad I was able to spend the weekend with her and her husband!
I have always loved my work, and I am deeply passionate about what I do. But this trip reminded me that there is a whole world outside of work that deserves just as much attention. Taking time to have fun, to explore, to reconnect with people and to expand your horizons is not a luxury. It is essential.
Like many of you, I sometimes struggle to strike the right balance. This experience was a powerful reminder that work and life are not meant to compete with each other, but to complement one another.
I need to remind myself of that!
Happy May!
Nancy Marshall
Did you enjoy this letter? Sign up for the PR Maven Newsletter to receive a letter like this directly in your inbox each month: ... See MoreSee Less
Newsletter - Nancy Marshall - The PR Maven®
prmaven.com
Previous Editions: From Digital PR to Real Connections, October’s Top Lessons for Growth – October 2025 Why a Strong Personal Brand Will Never Be Replaced by AI – September 2025 🌞 August Is t...0 CommentsComment on Facebook
A cluttered workspace can quietly drain your energy more than you realize.
Between emails, texts, papers, notifications, and constant distractions, it’s easy to fall into reactive mode instead of focused work mode.
In this month’s Mainebiz column, Nancy shares simple strategies for reducing physical and digital clutter, clearing your mind, and creating a workspace that supports productivity and creativity.
A few reminders:
• Start small
• Focus on one area at a time
• Reduce clutter at the source
• Progress matters more than perfection
For more, read here: ... See MoreSee Less
How to conquer clutter and stay focused at work
mainebiz.biz
For anyone feeling overwhelmed by clutter, our columnist offers a few simple steps to get started.0 CommentsComment on Facebook
In this month’s Marshall Report, we’re talking about something a lot of brands don’t think about enough… how they actually show up online.With AI changing the way people search, your digital presence goes way beyond just having a website. Tools are pulling from social media, blogs, and even online discussions to decide what people see first.
Here’s why that matters. If your brand isn’t consistently showing up with valuable content, it’s a lot harder to stand out, and even harder to be found. We’re also seeing platforms like Reddit and Instagram play a bigger role than ever in visibility, which might not be what most brands expect.
It's definitely something to think about! If you want to learn more, read our latest blog: ... See MoreSee Less
Does Your Brand Stand Out Online? - Marshall Communications
marshallpr.com
Learn how to boost your online visibility in the age of AI by creating content, leveraging platforms, and prioritizing searchability.0 CommentsComment on Facebook
PR Maven® Tip of the Month: Make Yourself Easy To Find
Try this: Google your name or your business.
What shows up? Is it clearly you—or are you buried under other results?
With more people using both search engines and AI tools to find information, your online presence matters more than ever. It’s often the first impression you make before you ever get the chance to introduce yourself.
Your website, social media, and media mention’s all work together to tell your story. The goal is simple: make it easy for people to find you, understand what you do, and feel confident choosing you.
Because at the end of the day, if people can’t find you, they can’t work with you. ... See MoreSee Less
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Strong relationships are at the core of effective communication.
During a recent speaking engagement at the Mid-Maine Chamber of Commerce, Nancy Marshall shared a meaningful lesson from her mother, a preschool teacher known as “Oma.” She made every person feel seen, valued, and respected.
That same principle applies to public relations. Taking the time to understand individuals and build genuine connections is what sets great communicators apart.
There is that great reminder captured in this short clip! ... See MoreSee Less
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Artificial intelligence is reshaping the communications industry, and public relations is no exception. In her latest article for Forbes, Nancy Marshall shares perspective on how professionals can adapt and continue to stand out in an AI driven landscape.
Some of the key takeaways include:
- AI can streamline many day to day tasks, but it cannot replace strategic thinking and strong communication skills
-Building a trusted network and a recognizable personal brand is more important than ever
- Long term success in PR will come from professionals who combine technical tools with thoughtful strategy and creativity
As the industry continues to evolve, the most successful communicators will be those who embrace change and focus on what makes them uniquely valuable!
For more, read the full article here: ... See MoreSee Less
Here’s How To Be Irreplaceable When AI Can Displace PR
www.forbes.com
Rather than being replaced by AI, smart PR people will be able to use it to get more done.0 CommentsComment on Facebook