Google is Basing its Rankings on What Humans Want: 3 Key Strategies for Mastering Modern SEO

Focus on creating high-quality, user-friendly content, avoiding keyword stuffing, and build authority with credible backlinks for better SEO.

Using AI For PR? Be Creative, But Be Careful Too

AI is transforming PR by streamlining tasks like press release drafting and audience targeting, boosting efficiency. PR firms are using AI for insights and messaging, but human oversight remains crucial to maintain authenticity and creativity. AI is a tool, not a replacement.

Mapping Your Network

Your network shapes your success. Map, nurture and appreciate your connections to build trust and grow personally and professionally.

PR Works: Don’t Underestimate Its Power For Google SEO

Your Google search ranking is crucial as SEO shapes your online presence. PR plays a key role by securing media coverage that boosts visibility and credibility.

Gruyere Gougeres

From the kitchen of Lisa Steele, Coop to Kitchen.

New Hope for Old Resolutions

Technology offers tools that help people achieve New Year’s resolutions like saving money, getting fit, and staying connected, but personal commitment is still key.

Networking Tip: Transactional Relationships Only Get You So Far

To network effectively, focus on giving rather than taking. Build genuine relationships by listening, being patient, and avoiding purely transactional interactions.

Perhaps The Most Important Skill For PR Pros: Understanding Journalism

Success in PR requires diverse skills, journalism insight, audience awareness, storytelling, and availability to build trust with journalists and clients.

O.K. Squares

This is an oldie from my Mem. Growing up, she always made the tastiest treats, especially around the holidays. This was a favorite from her list of ten recipes she'd make each year to share and give as gifts. ~ Whitney

Brown Sugar Maple Chocolate Pecan Pie Bars

While I love baking cookies for the holidays, I do like to have some good bar recipes because they are no-fuss and quick. I don’t recall where I originally found this recipe, but it’s a perfect blend of pecan pie and chocolate. ~ Charlene

Tourtiere Pie

Originally from the December 1979 edition of Seventeen Magazine, this recipe has become my family’s New Year’s Eve meal. For added festivity, use any extra pastry dough to cut out stars to add to the top of the pie. ~ Emma