Create a Google Alert for Yourself
Learn how to use Google Alerts to monitor your name, business and online reputation, and why it’s still an important personal branding tool in the age of AI search.
Not Your Parents’ Marketing: Here Are Today’s Tricks of the Trade
Learn how modern marketing and public relations have evolved through data-driven targeting, customer personas, personalization and digital tools powered by AI.
Does Your Brand Stand Out Online?
Learn how to boost your online visibility in the age of AI by creating valuable content, leveraging platforms like Reddit and Instagram, and prioritizing searchability.
Message Mapping Helps Define Your Key Messages
Message mapping is a strategic tool used to craft a clear 21-word core message, supported by proof points, that ensures consistent communication.
Breaking News: Why Press Releases Are Surviving In The AI Age
Public relations isn’t dead. Discover how press releases still shape journalism and even AI tools in today’s evolving media landscape.
5 Ways to Improve Website Visitor Experience and Increase Sales
Learn five simple ways to improve your website visitor experience and turn more visitors into customers.
Are Meta Ads Worth It for Maine Businesses in 2026?
Learn how Facebook and Instagram advertising works, how AI targeting improves results and how to measure ROI.
What Is Contextual Digital PR? Here’s The Answer
Contextual digital PR aligns brand messaging with trending online topics, using earned and owned media to boost visibility, SEO and AI presence.
Personal Branding Is Essential for Business Success in Today’s Digital & AI-Driven World
Personal branding is essential in today’s digital and AI-driven world. Learn how managing your online presence builds trust, credibility and opportunity.
Memo To PR Pros: AI Won’t Take This Part Of Your Job
AI may change PR tasks, but it can’t replace human relationships; real conversations, trust and networking remain the true competitive advantage.
Getting Social with Consumers
Social media marketing helps businesses build trust, engage consumers and create lasting relationships through intentional, value-driven content.
Google’s New ‘AI Mode’ Is Live—Here’s What It Means For PR
Google’s AI Mode is reshaping search and PR, making fresh, positive content and media coverage essential to influence AI-driven search results.
