Podcasting Is Growing For A Reason—Don’t Miss Out On That Growth

Podcasting is a way for people to have meaningful conversations that can then be shared with a target audience. In the end, podcasting comes down to relationship management. It’s a part of the relationship business, and the best podcasters serve as connectors who build bonds with the people around them.

Is the Press Release Dead? You Might Be Surprised at the Answer

Jody Fisher, VP of Public Relations at Austin Williams, explains why the press release remains a key strategy in PR.

Traditional Media Is The ‘OG’ Influencer

There’s more to PR than the digital universe. The ultimate influencer for PR practitioners to leverage is still traditional media. Professionals in the field need to be creative about promoting their clients in other ways. The original way—and still the most important way—comes down to traditional media.

10 Things Business Professionals Can Learn From Queen Elizabeth II

Over the decades, Queen Elizabeth taught us many valuable lessons. Here are 10 things that professionals can learn from her seven-decade reign.

For A Successful Client-Agency Relationship, Engagement Is Key

Work with enough clients, and you realize what works and what doesn’t. In my experience, engagement is key.

The Difference Between PR And Advertising, And Where The Lines Are Fading

PR and advertising both help build awareness and generate sales, but they have many differences, too. Find out what sets them apart and how the lines are fading in this blog post.

An Overview: The History of Public Relations

How did public relations evolve into the industry we know today? You may be surprised to find out how exactly PR came to be…

Strategies Vs. Tactics: Understanding The ‘Why’ And ‘How’ In PR

What is the difference between strategies and tactics? ... "why" and "how."

How Publicists And Marketers Can Begin To Adapt To Web3

What challenge do publicists and marketers face today?... the digital age.