Social Media Measurement Tips
In PR, we often find ourselves unable to prove ROI but with planning and a strategy in place, you can set up criteria to measure and prove success.
What The Ski Industry Can Teach Us About High-Tech, High-Touch PR
Working in the ski industry taught me about the power of combining in-person and high-tech communications.
You Can’t Fool Google
Content marketing is gold for your website. If you are an expert in a certain field, your website should reflect that.
Remember: You Are Not The Target Audience
Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points.
How Social Media Has Changed Travel Media
On the 31st episode of The PR Maven® Podcast, Nancy spoke with travel and outdoors writer Carey Kish about how his career has been affected by social media and ways it’s made his itinerant lifestyle feel less isolated.
Content Marketing Is The New PR
Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.
Cafeé Rio Cilantro Lime Tomatillo Ranch
Now that I’m in Utah, I’ve discovered the joys of Cafe Rio — a local restaurant chain — or more importantly, DIY Cafe Rio! Here’s my own take on their Cilantro Lime Tomatillo Ranch! — Anna
When and Why to Do a Website Redesign
Your website is the one go-to place where prospective and current customers can find information on your business or organization.
Vanilla-Orange Cranberry Cookies
These cookies are yummy and so easy to make. They are great with a hot cup of tea on a cold winter day. — Dianne (from King Arthur Flour)
Oreo Cookie Balls
These are kind of a holiday tradition for my family. Each year my mom makes them and brings them to many of our family gatherings. She makes them with both chocolate and golden cookies with white or milk chocolate but may favorite is the plain gooey center! — Emma (from AllRecipes.com)
Santa Hat Peanut Butter Cookies
If you’re looking to get in the holiday spirit, these Santa hat cookies are the perfect place to start. We have made these treats part of our family holiday tradition and I like them because they don’t have too much chocolate and the peanut butter and protein will fill you up (especially if you eat a lot of them). The protein will also give you energy for a workout or to clean up after your guests or do a little late-night wrapping. — Greg
Tater Tot Casserole
This tater tot casserole is easy and delicious. This will forever be one of my favorite dishes to prepare for the holidays. My family would have this every Christmas morning after opening our gifts. I top mine with fresh salsa! Enjoy and happy holidays. — Megan (from tasteofhome.com)
