Tips for Promoting an Event

Connecting one on one with readers at live events is one of the best ways to build relationships and reader loyalty. Decide how much time you want to spend on the road for your book tour. Be sure to contact local media to generate publicity for each of your stops!

10 Tips for Successful Subject Lines

What is the most important thing that can happen when you send an email? Have the person buy your product? Respond that they are coming to your upcoming event? Or perhaps spread the word about your organization and forward your e-newsletter to a friend? These are all great outcomes from an email, but you won’t […]

Six Reasons Why You Need a Professional Headshot

Investing in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. A professional photographer that specializes in headshots knows how to position you, how to choose the best backdrop and how to use lighting to get the best shot possible.

The Anatomy of a Successful Media Pitch

Pitching the media is a bit of a gamble. There’s really no guarantee that a journalist is going to pick up on your story idea, no matter how great it is. Think of all those emails you get in your inbox every day that are pitching some sort of new product or special deal. Some […]

Stand Out in a Sea of Sameness

In business as in life, it pays to be memorable. Of course, you want to be remembered for the right things. Have you thought about what you’d like to be remembered for?

14 Tips for Writing an Effective Press Release

Are press releases still relevant in these days of instant news via the web and social media? Absolutely! This traditional piece of a public relations strategy remains one of the most effective ways for your news to make its way in front of the media before being distributed to your target audiences. But writing and […]

All Business is By and Between People

There is nothing more compelling in business or in life than a bright smiling face with an open attitude of warmth and acceptance. If we have the opportunity to do business with a happy, smiling professional we know, like and trust, or another professional we don’t know anything about, we are most likely going to go with what we know.

Check Your Ego at the Door: How Marketing Can Help You Learn From Your Mistakes

Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. You may try something that is part of the wasteful half of your total budget.

Marshall Communications 25th Anniversary Open House

Marshall Communications held an open house to celebrate our 25 year anniversary and our new office space. Thank you to all who helped us celebrate and here’s to many more years to come. You can view our photo album here. Photos by Bob Bailie