Personal Branding from the Inside Out and the Outside In
Tom Peters was the first one to coin the term “personal branding” in a 1997 article in Fast Company called “The Brand Called You.” Since then, William Arruda of Reach Personal Branding has fleshed out the essence of personal branding and delivered hundreds of hours of courses and published hundreds of articles on the topic. […]
Using Facebook and Twitter to Pitch Stories
Those who work in public relations are always looking for effective ways to pitch stories for their clients. Traditionally, this has meant sending out emails and picking up the phone to give journalists and editors a call. But now, thanks to the popularity of social media websites like Facebook and Twitter, there is another way […]
Be the Best Version of You
It’s a whole lot easier to be the best version of yourself than to spend a lot of time and energy trying to be someone you’re not.
7 Ways to Make Your News Release Become News
So, you’ve got news. And, you’d like the media to tell the masses. But, your news releases often don’t lead to media coverage. Here are a few tips, gleaned from more than a decade of copywriting and media pitching, to help turn news of any kind into the news coverage you’re seeking. 1. Make sure […]
5 tips for “existing” on the Web
Recently, I was approached by a freelance PR person who wanted to work with my agency as a subcontractor. As I always do when on the phone with someone I have never met before, I Google searched her name. I couldn’t find anything. I asked how she spelled her name, thinking perhaps I had misspelled […]
You are invited to join the NMC team for a morning of workshops
Five members of the Nancy Marshall Communications team will be presenting a series of 30-minute workshops next Wednesday, August 13 at The Senator Inn on Western Avenue in Augusta, Maine. Admission is free for our clients and friends (that means you), but you must RSVP by calling 207-623-4177 or emailing jsettlemire@marshallpr.com. I will be giving the […]
Feeling like a Candidate for Governor as I Speak to Groups Around Maine
I am not running for Governor, however, in the past two weeks, I have spoken to groups in 12 communities around the state of Maine, which might be as many as some of the gubernatorial candidates! I’ve been speaking to groups of business owners about topics that I’m really passionate about, including using the Internet […]
Web Marketing Terms Glossary
For a series of speaking engagements on “How to Grow Your Business on the Internet,” I developed this glossary of Web marketing terms; I thought you might be interested in having the terms and definitions. If you are interested in having me come and give this presentation to your group, feel free to contact me […]
“Hello Charlie” — 6 Tips for Public Speaking
Years ago, when I was a recent performing arts graduate, I took part in a nationwide audition for the remake of Charlie’s Angels. Armed with the bravado and naiveté of youth, I made it to the callbacks, which consisted of an interview and screen test. The audition was also covered by a local reporter. Facing […]
Social Media and the 2014 30th Anniversary Trek Across Maine: Building the Momentum
Social media enables those that already know and love your brand to get involved in spreading the word about it. They become loyal members of your team… ambassadors that encourage their own social media followers to engage with your brand, too. From a user perspective, social media is a fun way to connect with others […]
What the Heck is Tumblr?
by Anna McDermott, Marshall Communications Account Executive Keeping up with social media platforms can be a bit daunting at times – there are new ones created constantly and favorites like Facebook keep changing how we use them – even professional social media users find themselves asking questions like “What the heck is Tumblr?” Since I […]
Planning for Public Relations at 90 MPH
In the world of public relations, we are always planning one, two, and sometimes even three steps ahead. To further emphasize the importance of planning, I want to share the type of preparation and goal setting involved in my recent work for our client the Maine Beer & Wine Distributors Associationand their spokesperson Olympian Julia Clukey. Olympian […]
