Audit and Enhance Your Personal Brand in Six Easy Steps
Everyone has a personal brand, whether they are intentional about developing and managing it or not.
Think of Your Website as an Asset and Your Marketing as an Investment
by Nancy Marshall, The PR Maven® I contend that in today’s business world, a website is one of the most important assets a business can own, second only to the customer list. In the eyes of many consumers today, if you do not have a website, it’s as if you do not exist. And without […]
Online Review Sites: Do’s and Don’ts
Online review sites can be a double-edged sword. Enthusiastic reviewers can drive lots of new customers to your door while those with a bone to pick – justifiably or unjustifiably so – can damage your credibility and drive away potential customers. In a 2013 survey by Dimensional Research, 90 percent of those surveyed said positive […]
Springtime Website Refresh
~ 5 Easy Ways to Improve Sales by Improving Visitor Experience ~ by Juli Settlemire, Business Manager I bought fancy birdseed as a special springtime treat for my feathered friends. I filled my feeder with a festive mix of seeds, corn and tiny round pellets (maybe that was corn). And then I stood back and […]
Feeling like a Candidate for Governor as I Speak to Groups Around Maine
I am not running for Governor, however, in the past two weeks, I have spoken to groups in 12 communities around the state of Maine, which might be as many as some of the gubernatorial candidates! I’ve been speaking to groups of business owners about topics that I’m really passionate about, including using the Internet […]
Web Marketing Terms Glossary
For a series of speaking engagements on “How to Grow Your Business on the Internet,” I developed this glossary of Web marketing terms; I thought you might be interested in having the terms and definitions. If you are interested in having me come and give this presentation to your group, feel free to contact me […]
“Hello Charlie” — 6 Tips for Public Speaking
Years ago, when I was a recent performing arts graduate, I took part in a nationwide audition for the remake of Charlie’s Angels. Armed with the bravado and naiveté of youth, I made it to the callbacks, which consisted of an interview and screen test. The audition was also covered by a local reporter. Facing […]
Social Media and the 2014 30th Anniversary Trek Across Maine: Building the Momentum
Social media enables those that already know and love your brand to get involved in spreading the word about it. They become loyal members of your team… ambassadors that encourage their own social media followers to engage with your brand, too. From a user perspective, social media is a fun way to connect with others […]
What the Heck is Tumblr?
by Anna McDermott, Marshall Communications Account Executive Keeping up with social media platforms can be a bit daunting at times – there are new ones created constantly and favorites like Facebook keep changing how we use them – even professional social media users find themselves asking questions like “What the heck is Tumblr?” Since I […]
Planning for Public Relations at 90 MPH
In the world of public relations, we are always planning one, two, and sometimes even three steps ahead. To further emphasize the importance of planning, I want to share the type of preparation and goal setting involved in my recent work for our client the Maine Beer & Wine Distributors Associationand their spokesperson Olympian Julia Clukey. Olympian […]
Defining and Communicating Your Place Brand with The Marshall Plan®
As the world becomes more and more connected, and as people are more and more mobile, places around the world are competing for dollars, whether it’s tourism dollars or economic development dollars. These places are seeking to define and differentiate what makes them unique, so they can create messages that resonate with their targeted audiences. […]
What Do a Media Reception, Wedding, and Conference Have in Common?
5 Tips to Stay Sane While Planning an Event Some people get a little freaked out when a special event is fast approaching. It might be your dad’s sixtieth birthday, a friend’s baby shower, or an enormous family reunion held at, you guessed it, the [insert your last name here] residence. When people hear Marshall […]
