All Business is By and Between People

There is nothing more compelling in business or in life than a bright smiling face with an open attitude of warmth and acceptance. If we have the opportunity to do business with a happy, smiling professional we know, like and trust, or another professional we don’t know anything about, we are most likely going to go with what we know.

Check Your Ego at the Door: How Marketing Can Help You Learn From Your Mistakes

Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. You may try something that is part of the wasteful half of your total budget.

Marshall Communications 25th Anniversary Open House

Marshall Communications held an open house to celebrate our 25 year anniversary and our new office space. Thank you to all who helped us celebrate and here’s to many more years to come. You can view our photo album here. Photos by Bob Bailie

How Marshall Communications Can Help You Create a Message Map

What is a message map? A message map is a highly effective, one-page communications tool that ensures every employee – from senior management to front-line staff – is talking about your company and its brand the same way, every time, when they are dealing with the media, potential clients, the general public, and other audiences […]

Find Your Flow State with the Platypus Institute

Dr. Bach is a neuroscientist who helps athletes and executives to essentially “train their brain” in order to achieve a state of “flow” where they can achieve a state of peak performance. He uses science to help people improve themselves personally and become not only effective, but also happy.

In Pursuit of Happiness

Do you recall the last time you were really, really happy? I hope you can recall the feeling. You were probably smiling, and you felt really good. Your stress was probably minimized, and you were optimistic about your future. Other people were more drawn to you because of your happy mood, as well.

The Elements of SEO

Search engine optimization (SEO) is really of set of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, including Google, Bing, Yahoo and others. It is common for Internet users to not click through pages and […]

How to Find Influencers and Engage with Them

By Anna McDermott, Marshall Communications Content Creator Influencer marketing is all the buzz lately but, as with so much of social media interaction, it can be daunting for a small business owner to try to do it. Good news — it’s actually pretty easy and the Marshall Communications Report is here to help. You already […]

What is great content?

You have heard many of us here at Marshall Communications tout the notion of “great content” for your website. We are very passionate about this because it is so very important for the visibility of your site in search engine listings. But what is great content? What does that really mean or entail? We thought […]

How to Create an Employer Brand to Hire Better People and Retain Your Best Employees

A brand is a promise. Usually we think of a company brand as the promise made to their customers. For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” BMW promises to deliver “the world’s ultimate driving machine.” To have a successful business, you need to […]