Marketing Minute #2: Write your company’s brand manifesto and give ‘em something to talk about!
A brand is not a logo or a tagline. It is not even what a company says it is. A brand is the feeling that a customer gets when they think of a company.
Marketing Minute #1: Creating Your Company’s XYZ Statement
The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.
Video is the New Way to Tell Stories
Videos have changed the way we market to people, Nancy and Ruth Jackson, VP of communications at Colby College, discussed it in her podcast.
Research Comes First
In her podcast with Greg Glynn, an account supervisor at Marshall Communications, Nancy and Greg discussed the importance of research in your marketing efforts.
How Facebook Groups Can Grow Brand Loyalty
Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. Here are some tips from Skylar Welch, a loan officer at Acadia Lending Group.
Create A Network Map To Build Your Personal Brand
Remember that old adage: "It’s not what you know. It’s who you know." Well, it’s true.
The Value of Emotional Currency
On The PR Maven® Podcast episode 24, Nancy spoke with David Lee, owner of Human Nature@Work. David shared some excellent tips on how to better understand your co-workers and employees.
Learn How Mentoring is a Win-Win in a Financial Planning Office
Kevin Frisbie is the owner of Frisbie & Associates and is one of Maine’s top financial advisors. On The PR Maven Podcast, he discusses why he feels mentorship is so important for success to any career path.
Online Reviews and How to Handle Them
When Nancy interviewed Pauline Frommer – of Frommer’s Guidebooks fame – on her podcast, Pauline talked about the pitfalls of online reviews.
Stand Out From The Crowd By Going Old School: Write Personal Thank-You Notes
Use the written word to your advantage and you can stand out from the crowd. In this article, Nancy discusses the value of handwritten thank-you cards and more.
How Traveling Can Teach You To Be A Better Business Leader
Traveling can allow you to meet people from different backgrounds, with differing mindsets and you can learn how to think with a more open mind and target people who have different preferences, opinions and biases than your own.
Advice Round-Up for Entrepreneurs
Nancy recently talked with Leanne Pressly, the CEO of Stitchcraft Marketing, who she met through the Agency Management Institute’s agency owner peer network group and this post is a round-up of some of the great tips shared for entrepreneurs.
