5 Ways to Approach Content Marketing for your Business
By Megan Crowder, Marshall Communications Account Coordinator In the world of new media and integrated marketing strategy, content marketing should be on the top of your list. When consumers are looking for answers or looking to try something new, they turn to the Internet first. Creating valuable content will drive profitable action toward your brand, […]
Advertising vs. Public Relations — What is the Difference?
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned.
5 Things You Should Know About Pay per Click (PPC) for Your Business
When I talk to businesses about using pay per click to help promote their business, the reactions I sometimes get range from stark horror to jaded disbelief. This always surprises me. Of all the marketing opportunities available to a business, PPC can be one of the most effective and most measurable – when done correctly. […]
How to Make an Impression on a New Contact
Listen to them talk and remember their name. My mom taught me one of the most important business lessons even though she wasn’t a business person. As a matter of fact, she was a preschool teacher, and I believe that a lot of the skills and techniques she used with her four-year-old students apply to […]
Domain Names and Servers and Hosts, Oh My!
If you’re the owner, director, or head of marketing for a business or nonprofit, sooner or later the following questions will arise in connection with a Web project: What is DNS? Where is my DNS hosted? How do I administer the DNS records? Even if you already have an established website – and perhaps especially […]
How to Build Your Professional Brand
I was interviewed by Rigzone Magazine about personal branding for energy industry executives. Here’s a link to the publication.
How to Position Yourself as an Expert
by Nancy Marshall, The PR Maven® It’s important to differentiate yourself as an expert in your field, and there are many ways in which you can go about doing this. First, ensure that you can be found online. If someone was to search for you on Google, for example, what would they find? Your website, […]
Your Web Address is Vitally Important to Your Brand
By Nancy Marshall, The PR Maven® and CEO, Marshall Communications In the early days of the Web, most businesses used a dot-com extension for their Web address or URL (which stands for Uniform Resource Locator). For example, the Web address for my agency is www.marshallpr.com. That’s the address you are on right now. It’s a […]
The State of ME
Many people are surprised to learn that I am not actually from Maine, because my personal brand is focused so much on my “Maine-ness.” As a matter of fact, when I attend national conferences with organizations like the Society of American Travel Writers, the National Snow Sports Journalists Association, or the Agency Management Institute, people […]
Maine PR Pro to Give Book Talk at Carrabassett Valley Public Library
I’m excited to be discussing my new book, PR Works!, in Carrabassett Valley, Maine, in November 2015. Here’s the press release with more details. AUGUSTA, Maine – Nancy Marshall, CEO of Nancy Marshall Communications and Carrabassett Valley resident, will be giving a talk about her newly released book, PR Works!, on Saturday, Nov. 28, at […]
Promotion and Advertising Literally Run Deep in Nancy’s Family Heritage
Original Citgo Sign in Boston Built by Nancy’s Great-Grandfather’s Company By Nancy Marshall, with research assistance from son Craig Marshall, July 2012 My mother has always told the story of how the neon sign was introduced in the United States by my ancestors. I never really thought about it until recently, but I realize that […]
Analyzing Web Content with Google Analytics
Your website content is important for so many reasons: it communicates your brand message, it tells visitors why you exist; it helps inform, teach, and guide; and last but not least, the quality of your Web content matters a great deal to Google and can determine how easily you will be found when someone searches […]
