Social Responsibility is Everyone’s Responsibility
The hot topic, the scoop, the buzz, the gossip—in other words, the news. It’s always been, and always will be what people talk about. Whether it’s real, fake or in between, news is all around us every single day. As members of the PR and marketing field, we have the opportunity to contribute to news […]
How Are You Broadening Your Professional Network?
I spent some time this week with my friend Sue Boardman, who is vice president of sales at MassPay, a payroll management company. She is a sales powerhouse and is always working on moving clients from prospects to leads to actual customers.
3 Steps to Easily Embrace User-Generated Content
by Megan Crowder, Marshall Communications Account Coordinator As you know, in today’s marketplace social media should be one of your top priorities when it comes to building relationships with current and prospective customers. Digital marketing and communicating your brand and business messages to target audiences is efficient and effective using social media. For some, taking […]
The Key to Success in Business is Enthusiasm
Business is about relationships with people. The more people you can attract to work with you, and spend time with you, either as customers, clients, employees, or even as bosses, the more success you will have in your career.
It ALL Matters
In branding, there is something called "brand touch." Brand touch is the touch point that a brand has with a person in the targeted audience. Since this newsletter is about personal branding, the touch point is typically going to be about an interaction between one person and another person, as opposed to a big brand like McDonald's or Nike and a member of the buying public.
13 Ways You Could Be Using Video
So, if a picture is worth 1,000 words, what is a video worth? When it comes to public relations, the use of video and live streaming of events on the internet is invaluable. Video is so much more powerful than a photo and is becoming more of the standard for major companies on their websites […]
Be the brand that keeps its promises
Whether you are a hairdresser who has a commitment to do your client’s hair on the first Wednesday of every month, or a real estate broker who has promised to show a house for sale at a certain time, showing up at the promised time is the first step toward keeping your promise. A strong personal brand is one that keeps its word to the people who are counting on him or her for services.
The LinkedIn Summary Section: The Most Under-Used Professional Connecting Tool
When you created your LinkedIn profile, did you take the time to write a thoughtful summary section? If not, it’s time to go back to LinkedIn and work on your summary. I believe this is the most under-used and potentially the most powerful career-builder and professional networking tool available to all of us.
Nine LinkedIn Tips for Personal Branding Success
Every professional needs to have a LinkedIn profile since, as a career networking platform, it is growing more and more important every day for making career connections.
The Benefits of Having a Planned Social Media Strategy
by Megan Crowder, Marshall Communications Account Coordinator If it’s not already, social media should be top of mind when it comes to creating and implementing a successful marketing plan. With the advent of the internet and the growing number of users, once social media was introduced its use exploded. Social media encompasses everything from blog […]
You Can’t Fake Real: Seven Ways to Be Yourself in the Critical First Seven Seconds
When a person first meets you, it takes seven seconds for them to determine whether they are going to like you or not, whether they want to work with you or not, or whether they want to be your friend or not. We are wired in our prehistoric brains to decide whether another person is actually a friend or a foe.
Should You Create Ads on Facebook?
What if we told you that an ad for your business could pop up on the Facebook feeds of consumers who are currently traveling in Portland, Maine, are between the ages of 30-55 who speak English and/or French and are interested in wine, fine dining and sailing? Pretty specific, wouldn’t you agree? That would be […]
