The State of ME
Many people are surprised to learn that I am not actually from Maine, because my personal brand is focused so much on my “Maine-ness.” As a matter of fact, when I attend national conferences with organizations like the Society of American Travel Writers, the National Snow Sports Journalists Association, or the Agency Management Institute, people […]
Maine PR Pro to Give Book Talk at Carrabassett Valley Public Library
I’m excited to be discussing my new book, PR Works!, in Carrabassett Valley, Maine, in November 2015. Here’s the press release with more details. AUGUSTA, Maine – Nancy Marshall, CEO of Nancy Marshall Communications and Carrabassett Valley resident, will be giving a talk about her newly released book, PR Works!, on Saturday, Nov. 28, at […]
Promotion and Advertising Literally Run Deep in Nancy’s Family Heritage
Original Citgo Sign in Boston Built by Nancy’s Great-Grandfather’s Company By Nancy Marshall, with research assistance from son Craig Marshall, July 2012 My mother has always told the story of how the neon sign was introduced in the United States by my ancestors. I never really thought about it until recently, but I realize that […]
Analyzing Web Content with Google Analytics
Your website content is important for so many reasons: it communicates your brand message, it tells visitors why you exist; it helps inform, teach, and guide; and last but not least, the quality of your Web content matters a great deal to Google and can determine how easily you will be found when someone searches […]
Five Steps to Building Your Personal Brand (and Why it Matters)
It’s important to differentiate yourself from everyone else who does the same thing you do, or from those who have the same name as you. If you are an attorney, what makes you different from all the other attorneys in Maine? If you are a plumber, an electrician, or a contractor, what makes you memorable? […]
The Many Faces of Google AdWords
Many clients that we work with look for innovative ways to reach new audiences and acquire new leads and customers. One of the programs we frequently recommend is Google’s pay-per-click program (PPC), AdWords. Microsoft Bing has a similar platform called AdCenter. Both of these are keyword auction systems that allow a company to bid on […]
Promotion and Advertising Literally Run Deep in Nancy’s Family Heritage
Original Citgo Sign in Boston Built by Nancy’s Great Grandfather’s Company By Nancy Marshall, with research assistance from son Craig Marshall, July 2012 My mother has always told the story of how the neon sign was introduced in the United States by my ancestors. I never really thought about it until recently, but I realize […]
The Secrets to Creating a Successful Municipal Brand
By Nancy Marshall All municipalities need a brand. A brand is more than a logo or a tagline. It communicates what makes a municipality unique and appealing through a combination of visuals and words. A strong brand can help boost economic development, tourism and the sense of community residents enjoy. Think about how many choices […]
Online Media Rooms Help Attract More PR Coverage
~ Ten Tips for Building an Effective Online Media Room ~ By Nancy Marshall, The PR Maven® Anytime journalists are looking for information on you or your company, they will inevitably start by looking at your website. If you have a tab for “Media Room” or “Press Room” right on your homepage, it immediately signals the media […]
Maine PR Pro Publishes Book for Small Businesses
I am thrilled that my new book, PR Works! has been received with such great acclaim. Here is the press release we just put out about it. AUGUSTA, Maine – Nancy Marshall, CEO of Nancy Marshall Communications and a 32-year veteran of the public relations industry, has published a new book about public relations for […]
Using Facebook to Grow Your Business
We all know that Facebook is king; there are more than two million connections being made between local businesses and people through this social media platform.1 As the largest social media site, Facebook gives businesses of all sizes the potential to reach a large targeted audience for minimal cost. Through strategic posts, businesses can grow […]
The Most Basic Tenet of Personal Branding: Make it Easy for People to Find You
Just the other day, I tried connecting with a financial services professional over the phone. Instead of getting a live person or personalized voicemail, I was connected with an automated recording that cut off before I could leave a message. I was beyond frustrated. I’ve also been looking for an individual who can help me […]
