Planning for Public Relations at 90 MPH

In the world of public relations, we are always planning one, two, and sometimes even three steps ahead. To further emphasize the importance of planning, I want to share the type of preparation and goal setting involved in my recent work for our client the Maine Beer & Wine Distributors Associationand their spokesperson Olympian Julia Clukey. Olympian […]

Defining and Communicating Your Place Brand with The Marshall Plan®

As the world becomes more and more connected, and as people are more and more mobile, places around the world are competing for dollars, whether it’s tourism dollars or economic development dollars. These places are seeking to define and differentiate what makes them unique, so they can create messages that resonate with their targeted audiences. […]

10 Tips on Effective Networking

I’ve attended many tradeshows, conferences, and networking events over the course of my career. For everything from a local chamber function to a black tie gala in New York City or Las Vegas, there is proper etiquette that all attendees are expected to uphold. First impressions are extremely important, and if you make the wrong […]

Strategic Marketing: Knowing How to Run the Ball

With a husband and two sons who are pretty big football fans, I’ve watched my share of games over the years. As we were all sitting around the television one Sunday watching the New England Patriots take down the New York Jets, I began to think that good strategic marketing is a lot like a […]

What Do a Media Reception, Wedding, and Conference Have in Common?

5 Tips to Stay Sane While Planning an Event Some people get a little freaked out when a special event is fast approaching. It might be your dad’s sixtieth birthday, a friend’s baby shower, or an enormous family reunion held at, you guessed it, the [insert your last name here] residence. When people hear Marshall […]

How a Tweet Nearly Damaged Scott Simon’s Desk

Unusual events and festivals are profiled regularly on the National Public Radio program Weekend Edition Saturday. So, the program and host Scott Simon came to mind when I was preparing to pitch stories about the first World Invitational Moose Calling Championship in Rangeley, Maine. I don’t know Simon well enough to have his personal e-mail […]

Website Updates Can Make or Break a Vacation

Scene, nightfall in a small Maine town. A weary traveler and his family, having driven many miles on the Interstate and back roads, arrives hungry and ready to explore your town. His kids are starving and whining in the back seat. He pulls out his smart phone and searches for restaurants nearby. He is intrigued […]

Can’t Stand Writing? Then You’ll Want to Read This.

No matter what your profession is, chances are you have to do at least some writing as part of it. That said, writing probably isn’t one of those things that make you want to jump out of bed in the morning and get right to work. Good writing is, however, a highly marketable professional skill. […]

Developing Personas to Help You with Targeting

During my workshop at the Governor’s Conference on Tourism, I spoke about creating personas to better target your markets. This is a fun exercise and I encourage you to do it. Break down your customers or guests into three or four categories. Then create a fictitious person or couple to represent each customer group. For […]