The Elements of SEO
Search engine optimization (SEO) is really of set of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, including Google, Bing, Yahoo and others. It is common for Internet users to not click through pages and […]
How to Find Influencers and Engage with Them
By Anna McDermott, Marshall Communications Content Creator Influencer marketing is all the buzz lately but, as with so much of social media interaction, it can be daunting for a small business owner to try to do it. Good news — it’s actually pretty easy and the Marshall Communications Report is here to help. You already […]
What is great content?
You have heard many of us here at Marshall Communications tout the notion of “great content” for your website. We are very passionate about this because it is so very important for the visibility of your site in search engine listings. But what is great content? What does that really mean or entail? We thought […]
How to Create an Employer Brand to Hire Better People and Retain Your Best Employees
A brand is a promise. Usually we think of a company brand as the promise made to their customers. For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” BMW promises to deliver “the world’s ultimate driving machine.” To have a successful business, you need to […]
What Does the Bounce Rate Mean on Google Analytics?
If you have a website, you have probably heard the term “bounce rate.” Was the voice that uttered that phrase light and happy, or did the tone convey dark clouds and gloom? What is a bounce rate? Why do you care about it? And what constitutes a “good” or “bad” bounce rate? Please, read on… […]
Remembering Your Why
Imagine if you asked Stephen King “Why do you write books?” and he said “Because they make me rich.” Would his fans feel the same way about his work as they did before? Definitely not. People don’t buy into what you do as much as they will buy into why you do it. Your personal […]
Mondays are the new Fridays
By Marshall Communications Account Coordinator Megan Crowder When I proudly stated, “I love Mondays,” one day in the office, I got the same stare I get when I say, “I don’t like whoopie pies.” My Mainer co-workers must think, “This Michigander is weird.” But, I do really love Monday and not because it has the […]
5 Ways to Approach Content Marketing for your Business
By Megan Crowder, Marshall Communications Account Coordinator In the world of new media and integrated marketing strategy, content marketing should be on the top of your list. When consumers are looking for answers or looking to try something new, they turn to the Internet first. Creating valuable content will drive profitable action toward your brand, […]
Advertising vs. Public Relations — What is the Difference?
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned.
5 Things You Should Know About Pay per Click (PPC) for Your Business
When I talk to businesses about using pay per click to help promote their business, the reactions I sometimes get range from stark horror to jaded disbelief. This always surprises me. Of all the marketing opportunities available to a business, PPC can be one of the most effective and most measurable – when done correctly. […]
How to Make an Impression on a New Contact
Listen to them talk and remember their name. My mom taught me one of the most important business lessons even though she wasn’t a business person. As a matter of fact, she was a preschool teacher, and I believe that a lot of the skills and techniques she used with her four-year-old students apply to […]
Domain Names and Servers and Hosts, Oh My!
If you’re the owner, director, or head of marketing for a business or nonprofit, sooner or later the following questions will arise in connection with a Web project: What is DNS? Where is my DNS hosted? How do I administer the DNS records? Even if you already have an established website – and perhaps especially […]
