Positioning yourself as an expert
Everyone wants to buy from an expert. Whatever your product or service, it is helpful if you and your team are experts in your field. By writing articles, creating videos and posting on social media, you can position yourself as the consummate go-to expert. Whether you are selling swimming pools or houses, if you know how to best please your targeted audience, you’ll be the one they choose time and time again.

To position yourself as an expert, your target audience must know, like and trust you. Once you gain their trust, you will be the one they think of when they are ready to buy what you are selling.