Sending e-newsletters: The inbox is valuable real estate

Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell. E-newsletters are highly effective because the audience member has already indicated interest in your business by signing up. E-newsletters can be customized, making the message more personal than a general social media or blog post. Most recipients also have notifications that will alert them to a new email right on their mobile devices, making your audience accessible at any time.

With the inbox being such valuable real estate, make your content helpful and relevant to stand out. A consistent schedule and content that applies to your audience’s wants and needs will make your company top of mind for their next purchase.