Spotlight on Employee Health

by Juli Settlemire, Marshall Communications Business Manager You know you’re getting older when you injure yourself while sleeping. It’s embarrassing and doesn’t make for a great story. I know that I need to eat right, exercise and manage my stress — but somehow all of my good intentions devolve into “should’ve known betters.” So I […]

Who’s Holding the Monkey?

Recently, I attended a conference and met a vendor whose services interested me. The vendor’s sales representative said to me, "Here, I’ll give you my card, and you can send me your email address, then I’ll send you some information.” Hmm, I thought. I wonder how much money this company is investing to have this sales person at this show. I was totally flabbergasted that he didn’t just offer to take my card and send me a follow-up message.

SEO That Makes Sense for Small Businesses

Small businesses often rely on their websites for their success in a world where everything can be found online. Yet how can you make your site stand out in a crowd? Okay, not a crowd, more like everyone. For many people, it can seem like a daunting task to make your website the most search […]

To Do Lists for Extreme Extroverts: Make it About Who to Talk to Rather than Things to Do

I admit it. I am an extreme extrovert. I love talking to people, meeting new people, connecting with people and having fun with people. For me, life is about the people I know, the people I admire, and ultimately the people I love. So, when I organize my ‘to do’ list as a 'people to talk to' list, it’s a lot more palatable.

Nancy Marshall discusses social media on Maine Calling

I was pleased to be a guest on Maine Public’s “Maine Calling,” all about using social media to grow your brand. Jennifer Rooks was the host and I was one of three distinguished guests; we had a wonderful hour-long conversation about the ways small businesses are using social media to grow their brand network. Here […]

How Are You Broadening Your Professional Network?

I spent some time this week with my friend Sue Boardman, who is vice president of sales at MassPay, a payroll management company. She is a sales powerhouse and is always working on moving clients from prospects to leads to actual customers.

The Key to Success in Business is Enthusiasm

Business is about relationships with people. The more people you can attract to work with you, and spend time with you, either as customers, clients, employees, or even as bosses, the more success you will have in your career.

It ALL Matters

In branding, there is something called "brand touch." Brand touch is the touch point that a brand has with a person in the targeted audience. Since this newsletter is about personal branding, the touch point is typically going to be about an interaction between one person and another person, as opposed to a big brand like McDonald's or Nike and a member of the buying public.

13 Ways You Could Be Using Video

So, if a picture is worth 1,000 words, what is a video worth? When it comes to public relations, the use of video and live streaming of events on the internet is invaluable. Video is so much more powerful than a photo and is becoming more of the standard for major companies on their websites […]

Be the brand that keeps its promises

Whether you are a hairdresser who has a commitment to do your client’s hair on the first Wednesday of every month, or a real estate broker who has promised to show a house for sale at a certain time, showing up at the promised time is the first step toward keeping your promise. A strong personal brand is one that keeps its word to the people who are counting on him or her for services.