Category: Know – Like – Trust

How To Build Your Social Capital

Social capital is the value of your connections — personal, professional, and online — enhancing reputation, resources, and opportunities for growth.

Today’s Best Businesses Must Lead With Empathy

Empathy in business builds trust, enhances leadership, boosts morale and fosters strong connections with employees and customers for lasting success.

Content Marketing Is The New PR

Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.

Marketing Minute #12: Positioning yourself as an expert

Everyone wants to buy from an expert. Whatever your product or service, it is helpful if you and your team are experts in your field.

How to Improve the Customer Experience from the Very Beginning

A journey map can come in handy to follow your customers' touchpoints and then improve their experience.

Advice Round-Up for Entrepreneurs

Nancy recently talked with Leanne Pressly, the CEO of Stitchcraft Marketing, who she met through the Agency Management Institute’s agency owner peer network group and this post is a round-up of some of the great tips shared for entrepreneurs.

Why Podcasting Is A Smart Marketing Strategy For Businesses Today

Podcasting is one of the most powerful ways to reach people. It's estimated that 60 million Americans listen to podcasts weekly.

The Importance of Being Accessible on Social Media

On The PR Maven® Podcast, Nancy spoke to Cory Lee, a travel blogger for Curb Free with Cory Lee, and she described his online presence as being very accessible—Cory writes about accessible travel for people with disabilities.

How A 420-Calorie Salted Caramel Hot Chocolate Taught Me About The Power Of A Brand Touch

I have always thought that any small business owner should treat their business as if it has a franchise location in every city across the country. Small business guru Michal Gerber explains as much in The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. In his book, Gerber highlights the importance of developing processes and procedures that are well-documented so an entry-level employee can handle the kinds of tasks required on a daily basis.

Email – The Secret to Your Success?

Michael Smart, an independent communications trainer for public relations professionals and recent PR Maven Podcast guest, shared his success using email to build his business.