The Essential Role of PR in Your Marketing Mix
Jason Mudd, CEO of Axia Public Relations, explains why marketers should spend money on PR first and how PR and advertising work together.
3 Valuable PR Lessons To Learn From Taylor Swift
Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry. In PR, we dream of making our clients a hot commodity. Swift’s success is essentially PR at its finest.
Mem’s Peanut Butter Fudge
This has been a holiday staple and most-loved treat in our house for as long as I can remember. It reminds me of my grandmother, who made these treats every holiday season. It’s easy and perfect to bring to a holiday party or give as a homemade gift. ~ Whitney
Apricot Bars
For as long as I can remember, my mom has made apricot bars at Christmas. They are a family favorite and always go very fast. The kids also reach for them. You can use dried California apricots, or apricot preserves. She is a firm believer that the dried apricots must be from California, as the Turkish ones are far too sweet. You can find California apricots at Trader Joe’s or online. Oddly, they seem to be a rare commodity, compared to their Turkish cousins. ~ Kat
Grandpa Dimock’s Hollandaise Sauce
After opening presents, the thing we would look forward to most on Christmas morning was Grandpa’s eggs benedict. The whole family would gather around the table as he prepared perfectly poached eggs sitting atop sliced ham and toasted English muffins, coated in his signature Hollandaise sauce. When asked if we wanted another, the answer was always yes! ~ Emma
Butternut Squash Soup
A nice seasonal soup is a perfect first course for a holiday meal. I especially love this recipe because it’s light, but packed with flavor. ~ Charlene
Cranberry Brie Bites
I love having these as a festive holiday appetizer when my boys and their girlfriends come for dinner. They are easy, delicious and pretty to look at! ~ Nancy
Strawberry Shrub
The holidays are an overindulgent time and it’s great to offer something tasty and unique at gatherings that’s not alcoholic, like this berry shrub. Make it ahead of time, and you’ll have an easy, bright alternative to boozy eggnog! ~ Anna
To Be A Successful Entrepreneur, You Need A Strong Network—Here’s Why
These days, headlines like “How to be an entrepreneur” are a dime a dozen. While there is no silver bullet, one thing is clear: Entrepreneurs take pride in building a strong network, which leads to a strong personal brand.
Forget Keywords and Focus on Conversions for Maximum SEO Impact
SEO expert Dale Bertrand explains why SEO specialists should focus on conversions instead of keywords to create campaigns that drive business impact.
Important Lessons Learned As A Podcaster
Podcasting is big business. Over the years, this podcast has evolved in different ways, gaining new listeners and introducing them to a wide range of interesting guests. We have learned a lot about the art of podcasting along the way. Here are some of the key lessons.
How to Conquer Imposter Syndrome by Shifting Your Mindset
Keynote speaker Kris Kelso explains how imposter syndrome can limit your personal and professional growth — and shares a strategy for overcoming it.