Allagash Brewing Company founder Rob Tod shares how innovation and sustainability led the brewery to become one of the top 50 craft brewery brands in the US.
Live + Work in Maine’s director of engagement Katie Shorey shares her experiences bringing fabulous new talent to my home state.
During the Tokyo Olympics, the importance of personal branding was on full display. It comes down to the stories that differentiate one athlete from another. Think about how that applies to you. What made you the way that you are is what differentiates you from the next person.
Public relations can go a long way — long before crisis strikes. PR can help build your bank account of goodwill, granting you the positive capital to survive the ebbs and flows of positive and negative publicity.
Wyman’s brand manager Colleen Craig shares her tips for building a successful experiential marketing and brand ambassador program.
Phil Harriman, founding partner of Lebel & Harriman, shares how business owners can align their priorities and passions to build a personal brand.
Connections still matter. In today’s virtual world, people are especially eager to connect and reconnect with others but you have to be smart and strategic. When it comes to networking, there is a fine line between being active and being annoying.
Beloved New England broadcaster Tom Caron offers lessons in personal branding and community building inspired by sports.
The PR Maven® shares her best tips for building unique, marketable personal brands by crossing the in-person and online divide in both directions.
Learn more about The PR Maven’s path to public relations, plus she shares some tips about how to adapt to the changing demands of the increasingly online industry.
Just because press releases are sent often doesn’t make them effective. To the contrary, today’s PR professionals lean on generic press releases too much, when customized pitches are the way to go.
The manager and chef of new Waterville restaurant Front & Main share their thoughts on building a brand and narrative with local flavor.