Category: Building Relationships

Minding Your Client’s Business: Why Having an Innate Understanding of Your Client’s Industry Can Help You Achieve Their Public Relations Goals

Good communicators are familiar with the daily life of their clients. Find out how you can ensure better PR coverage for clients in this blog article.

Make Sure You Keep In Touch With Your Business Contacts

Keep in touch with your contacts. If you meet someone for the first time, do whatever you can to store their name away in your mind so when you need what they have to offer, you know where to look.

LinkedIn: Are You Taking Advantage Of The World’s Largest Professional Network?

Most people understand that networking is important to career success, but many fail to harness the full power of LinkedIn.

Compassion And Empathy: How Covid-19 Changed Communication Forever

As business leaders, we need to recognize that life is hard. The pandemic has taught us that we need to show more compassion and empathy.

Mean It When You Ask Someone ‘How Are You?’

When I see people in passing now, their first instinct is to ask, “How are you?” But most people don’t actually mean it. Checking the box is more disrespectful than not asking at all, at least in my view. The “how are you?” doesn’t have to be a throwaway line. On the contrary, it can be used effectively to convey care and compassion.

Don’t Forget The No. 1 Rule In Business: Look People In The Eye And Say Their Name

The lessons from my father resonated because they were simple and straightforward: Look people in the eye and say their name. In truth, it’s the No. 1 rule in business.

Best of The PR Maven®: The Top 21 of 2021

Nancy Marshall shares 21 key takeaways for public relations professionals in 2021, highlighting wisdom from PR Maven® Podcast guests and offering insights of her own.

Rating an Influencer

How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.

Curiosity: The Key To Surviving And Thriving During A Pandemic

At a time when bad news is everywhere, we need to keep our heads held high. Of course, most Americans know that perseverance is valuable currency nowadays, but there is perhaps an even more valuable one: curiosity.

4 Tips for Bridging the Gap Between Your Expertise and Your Passion

Sensico Systems co-founder and CEO Piali De shares her journey to turn her knowledge of physics and AI into a platform that’s transforming health care for communities who need it.