We hear it all the time: Artificial intelligence is coming for you—well, your job. There is a lot of anxiety in the business world, and for good reason: these are uncharted waters. A decade ago, we had no idea about OpenAI, ChatGPT or large language models (LLMs), but you can’t escape them today. Plus, LLMs…
One of the goals of personal branding is to make sure people can easily find accurate, credible information about you online. Whether someone searches your name on Google, looks you up on LinkedIn or asks an AI tool about experts in your field, your digital presence helps shape their first impression. Being visible isn’t enough.…
Let’s say you run a business, whether it’s in food service or financial services. When people search for your company or stumble across it, you don’t want the branding to look bad, right? Ideally, you want your brand to be associated with a wide range of positive adjectives, depending on the business and the industry:…