For more than three decades, we’ve told clients that earned media is so valuable because it can’t be bought. When a journalist decides your story is worth covering, it gives your business a level of credibility that advertising simply can’t. People understand the difference between a company promoting itself and an independent source choosing to…
We hear it all the time: Artificial intelligence is coming for you—well, your job. There is a lot of anxiety in the business world, and for good reason: these are uncharted waters. A decade ago, we had no idea about OpenAI, ChatGPT or large language models (LLMs), but you can’t escape them today. Plus, LLMs…
One of the goals of personal branding is to make sure people can easily find accurate, credible information about you online. Whether someone searches your name on Google, looks you up on LinkedIn or asks an AI tool about experts in your field, your digital presence helps shape their first impression. Being visible isn’t enough.…
Let’s say you run a business, whether it’s in food service or financial services. When people search for your company or stumble across it, you don’t want the branding to look bad, right? Ideally, you want your brand to be associated with a wide range of positive adjectives, depending on the business and the industry:…
Your website isn’t a one-time investment. Like any valuable business asset, it requires ongoing maintenance to continue delivering results. Launching your website is just the beginning. To remain effective, it needs regular updates that keep it secure, running smoothly and compatible with the latest technology. A well-maintained website gives visitors a better experience while helping…
As artificial intelligence continues to disrupt industries from law to media to public relations, you don’t need me to sing its praises. AI is most likely here to stay, and all of us—from agency owners to entry-level employees—need to accept our new reality. If you fail to embrace AI, you will fail to adapt to…