Show Notes

Air Date: 12/5/2023

Conversion Rate Optimization Explained, With Marty Greif, President of SiteTuners

You may be using search engine optimization (SEO) to increase the traffic to your website, but are you using conversion rate optimization (CRO) to make use of that traffic? In this episode, Marty Greif defines CRO, explains what it can do for you and how you can start implementing it. Marty also talks about client success stories using CRO and a game changer you will want to know for your career. Learn about trust bars and the ugly baby test in this episode as well.  

3:50 – Marty describes how he started his career as a developer before joining SiteTuners and then buying the company.  

6:38 – Marty defines conversion rate optimization.  

8:41 – Marty talks about what types of clients he looks for.  

11:50 – Marty explains why it is important to have your phone number and a trust bar on your website.  

14:55 – Marty shares a game changer: think about others. 

22:08 – Marty describes the difference between conversion rate optimization and search engine optimization.  

25:28 – Marty lists some changes you can make now to improve your conversion rate optimization.  

29:26 – Marty shares client success stories.  

34:47 – Marty talks about some resources that have been helpful to him.  



“Conversion rate optimization is making sure that the traffic that comes to your website actually does what you want them to do. There’s a difference between driving traffic and making use of the traffic, so conversion rate optimization is making sure that the traffic, when it gets to your website, takes whatever your desired actions are so that you create a user journey for people.” – Marty Greif, president of SiteTuners 



Heroic Public Speaking 

Women Presidents Organization

Forbes Agency Council

Maine PR Council


Society for the Advancement of Travel Writers

“How to Win Friends & Influence People” by Dale Carnegie

Nyraju Skin Care case study

“What Women Want Man to Know” by Barbara De Angelis 

“True Connections” by Marty Greif


About the guest:     

Martin Greif is a digital marketing expert, author and renowned speaker who has captivated audiences worldwide with his transformative strategies. With over 25 years of experience in sales and marketing, he brings an unrivaled level of expertise and a passion for driving revenue growth. Currently serving as president at SiteTuners, Martin is responsible for nurturing partner relationships, creating value for the customer base and overseeing day-to-day operations for this award-winning digital marketing agency. 

But Martin’s impact extends far beyond his professional achievements. He is a man of compassion and social responsibility, serving as a board member for Vincent House, a respected charitable organization dedicated to supporting individuals with mental health challenges. This philanthropic involvement showcases Martin’s commitment to making a positive impact on society and creating a better world. 


Looking to connect: 



X: @SiteTuners