Air Date: 10/25/2022Ā  Ā Updated: 6/11/2024

 

As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR MavenĀ® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results.Ā Ā 

00:00 Introduction to the PR Maven Ā® PodcastĀ 

01:33 Introducing Guest: Jody FisherĀ 

03:45 A Career Shift From Radio to PRĀ 

08:00 How To Think Like a ReporterĀ 

16:48 Preparing for Media InterviewsĀ 

23:39 Why the Press Release Is Not DeadĀ 

27:16 How Press Releases Can Be Repurposed for Content MarketingĀ 

30:22 The Importance of VideoĀ 

34:18 Helpful ResourcesĀ 

Nancy’s Episode on The PR PodcastĀ 

Ā 

Related EpisodesĀ 

Episode 16: Molly McPherson, Leading-Edge PR Practitioner, Speaker and Executive CoachĀ 

How To Build Your Own PR Business With Delaney Vetter – Episode 276Ā 

Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick OgletreeĀ 

Ā 

About Jody    

Jody Fisher started his career as a radio reporter in the world’s biggest media market, New York City. Working in newsrooms and on the air, he came to understand why stories get coverage and why others don’t.Ā Ā 

In his 25-year career as a PR leader, he has worked with New York-based clients that include the Intrepid Sea, Air & Space Museum, Silverstein Properties at the World Trade Center, Friends of the High Line, the New York Post and Wall Street Journal and many more. He has told stories for clients on a local, national and global scale.Ā Ā 

He is also the host of The PR Podcast, a weekly show that spotlights guests with expertise in public relations and the news business.Ā Ā 

 

This episode is sponsored by:

Pitchcraft Logo

 

 

Get $200 off your first month of Pitchcraft using the code PRMAVEN.Ā 

https://pitchcraft.media/checkout/default