Show Notes

Air Date: 10/18/2022

Episode 207

In today’s world, more people than ever have a voice. Technological innovation, namely in the realm of social media, has democratized discourse in ways that few thought possible only two decades ago. In the comfort of our own living room, or on our phone while at a restaurant, we have the power of self-expression more than ever before.

And that’s a good thing! From Facebook posts to tweets and Yelp reviews, it is relatively easy to state your opinion, circulate it among family and friends, and perhaps even become an “influencer.”

However, this democratization has made public discourse a more competitive space and has made it more difficult for any individual to stand out from the pack. Across the globe, there are over 2.9 billion monthly active Facebook users, more than half of whom use the social media platform on a daily basis. Twitter is used by roughly 450 million people worldwide each month. More than 500 million Instagram users create Instagram Stories every single day. That is a whole lot of noise, and it can be heard throughout the professional world.

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The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in July 2019.


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