In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic’s impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working with food brands, the importance of understanding a brand’s voice, and her personal enjoyment of exploring her Brooklyn neighborhood’s culinary scene. The conversation also covers essential PR strategies, the significance of building relationships with journalists and clients, and leveraging personal branding in the PR field. Delaney’s approach to securing media coverage and her tips for PR professionals on effective pitching are highlighted, alongside a discussion on the power of word-of-mouth marketing and the invaluable role of research before pitching to journalists. 

00:00 Welcome to The PR Maven® Podcast With Delaney Vetter 

00:30 Meet Delaney Vetter: PR Strategist and Food Lover 

01:44 Delaney’s Journey into PR and Freelancing 

06:56 The Art of Branding and Storytelling in PR 

13:07 Building Relationships in the PR World 

25:33 Effective Pitching Strategies for PR Success 

32:54 Delaney’s Inspirations and How To Connect


Related Episodes 

Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree

Episode 269: Using Public Relations to Improve Food Allergy Awareness, With Caili Elwell

Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke


About Delaney

Delaney Vetter is a beacon of innovation and strategic communication in the PR and copywriting sphere, particularly within the food and beverage and CPG industries. As an independent consultant, Delaney excels in elevating brands through her expert navigation of media relations, event curation and brand voice development. With a lifelong passion for the culinary world, she brings a unique blend of experience and enthusiasm to the table, making her the go-to specialist for food brands aiming to connect with new audiences. Delaney’s journey from a college intern at an integrated marketing agency, through the tumult of entering the job market during a global pandemic, to establishing herself as a sought-after freelance professional, highlights her adaptability, creativity and unwavering dedication to her craft. Whether she’s hunting for the perfect croissant in Brooklyn or helping a client become a household name, Delaney’s passion for her work shines through, making her a distinguished voice in the world of PR and brand storytelling. 


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