Posted on: September 27, 2022
Air Date: 9/27/2022
The online world is changing. Web3 is here, powered by millennials and Gen Zers who are morphing the internet into a more interactive playing field for all of us. As publicists and marketers, our new challenge is to change with the times and advance our usage of online technologies. We need to keep up with the rest of the world since there is a new age of consumers
with new demands. There is a new age of clients, meaning that our client service will have to look different.
Web 1.0 was not much more advanced than television. It was not a very interactive medium. Websites dating back to the 1990s came across as extremely flat, with minimal opportunities for user interactivity. Trust me: They seemed like pieces of paper turned digital – very, very basic stuff.
In the early 2000s, Web 2.0 shifted to user interactivity. Whereas Web 1.0 was more static, Web 2.0 enhanced connectivity through social media platforms, public forums, wikis and much more. Websites and applications leveraged user-
generated content for everyday consumers – from Myspace and Twitter to Wikipedia, which now attracts billions of global visitors each month (including editors who curate content).
Now comes Web3, the next phase of the internet.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in July 2022.
Categories: Marketing, Public Relations