Show Notes

Air Date: 10/3/2023

Why Your Business Should Do a Social Media Audit, With Lara Beckius

When was the last time you took a good look at your business’s social media presence? Is it time for a social media audit? In this podcast episode, Lara Beckius, Marshall Communications’ 2023 intern, explains when and why you should complete a social media audit. Whether you want to make sure you are reaching your target audience or you want to expand your social media presence, Lara offers some tips for completing a social media audit and making sure you are moving in the right direction.  

3:25 – Lara gives an overview of her career so far.  

5:35 – Lara describes what she has learned and the types of projects she has worked on during her internship at Marshall Communications.  

6:24 – Lara explains why your business should complete a social media audit. 

8:45 – Lara shares how to determine which social media platforms to target.  

10:10 – Lara offers some recommendations for brands when doing social media.  

12:02 – Lara explains why and how to plan your hashtags.  

15:54 – Lara talks about pulling all of her interests together. 

18:32 – Lara shares how she has been involved in Her Campus.  

20:35 – Lara describes her other 2023 summer internship at the Coastal Maine Botanical Gardens.  

24:15 – Lara lists some resources that have been helpful to her.  



“Don’t get overwhelmed. There are so many different social media platforms out there and there are so many different paths to pursue that it could be really easy to get overwhelmed, to kind of shut down when you’re thinking about all of that, but the idea of a social media audit is to break it down into seeing which platforms work best.” – Lara Beckius, Marshall Communications’ 2023 Intern 




Connecticut College


Lara’s Her Campus articles

Coastal Maine Botanical Gardens

Gardens Aglow




Learn more about social media:

Episode 228: Talking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications

Episode 240: Facebook Basics

Episode 241: LinkedIn Basics

Episode 242: Instagram Basics

Episode 244: Twitter Basics

Episode 247: YouTube Basics


About the guest:     

Lara is from Avon, Connecticut, and is currently a senior at Connecticut College studying environmental studies, economics, and dance. She has professional experience in a variety of areas including education, marketing, advancement, the performing arts, and, most recently, environmental communications at the Coastal Maine Botanical Gardens. She is super grateful to be continuing her summer internship at Marshall Communications this fall and has greatly enjoyed learning the ins-and-outs of the PR industry, from press releases to social media audits. 

Outside of academics, Lara also serves as the office coordinator for the Connecticut College Office of Sustainability, captain of the Connecticut College Dance Team, and president of her campus’ chapter of Her Campus, an online magazine dedicated to empowering college women. 


Looking to connect: 


Instagram: @laraluna