Category: Social Media

Is it Time for a Social Media Audit?

Evaluating the effectiveness of your social media marketing strategy is an extremely valuable tool for maximizing engagement, ensuring brand consistency, and achieving return on investment.

Everything You Need To Know About Influencer Marketing

Influencer marketing can be a valuable tool in your toolbox, but before you jump on the bandwagon, find out what techniques would be best for your brand and other valuable information you should be aware of.

How to Build a Personal Brand on LinkedIn and Beyond

Your personal brand is more than your job or your resume; it’s an asset that you will carry with you throughout your career. Using social media, you can create connections, build a network and establish a name for yourself in your industry.

Take Advantage Of Social Engagement To Boost Your Professional Success

The key to branding yourself is the impact you have on others. Elevating your social capital and fostering goodwill takes your brand to another level.

3 Ways To Help Your Hiring Process

Human capital is everything, so find the right employees, and your business will innovate and grow in ways that were once unimaginable.

LinkedIn: Are You Taking Advantage Of The World’s Largest Professional Network?

Most people understand that networking is important to career success, but many fail to harness the full power of LinkedIn.

How LinkedIn Can Help You Build Your Network And Your Brand

The larger your network becomes and the more people who know of your company, the more powerful your brand will be.

Rating an Influencer

How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.

How to Make the Most of ‘The Perfect Network,’ According to a LinkedIn Ads Expert

LinkedIn Ads pro AJ Wilcox shares his expertise about the highly effective marketing platform, as well as the story of how he got into the industry.

Surprise, Delight and Other Surefire PR Secrets That Work

Marshall Communications account coordinator Kat Child shares the winding road that brought her to her current role, as well as her secrets to PR success.