Show Notes

Air Date: 4/11/2023

Why Data Is Important for Public Relations

This episode features nine students from Northeastern University’s Experiential Network (XN) Program who have been working with The PR Maven® Podcast to create a marketing plan. The XN program aims to educate Northeastern students through educational curricula using real-life projects and problems that reflect experiences in the professional workplace. Since January, we have been working with this group of students and their professor, Carolyn Boviard, to develop two marketing plans specific to The PR Maven® Podcast’s goals. Listen to this episode as they talk about what they have learned through this experience and how data can help your PR and marketing plan.

2:23 – Brooke talks about her educational background and what got her interested in marketing and PR.

4:23 – Kaixin explains how PR has opened up a new vision for her career.

6:19 – Eashwar describes how PR and research work so well together.

10:54 – Apoorva talks about how data can be used to help organizations make informed decisions.

13:10 – Eashwar shares how data can help with brand positioning.

16:35 – Eashwar gives his definition of psychographics compared to demographics.

21:43 – Aaksha explains how technology has changed PR and networking.

24:51 – Anjas describes what he thought PR was versus what he has learned that it is through this project.

28:38 – Mary explains how she got interested in marketing and what experience she has in it.

31:06 – Mehal talks about some of the challenges small businesses can face related to PR and data.

35:55 – Saurabh describes the benefits of studying PR when pursuing a career in business.



Northeastern University


The West Wing



Listen to Chip Carey’s episode on The PR Maven® Podcast