Posted on: January 10, 2023
Show Notes
Air Date: 1/10/2023
From her first sales pitch at 9 years old, Cherie Scott has had a clear vision of her future and has been building her brand along the way. In this episode, Cherie tells the story of how Mumbai to MAINE came to be and the different marketing techniques she has used to grow her brand. She also talks about the supportive Maine entrepreneurial community, including some of the pitch competitions she has participated in. Cherie also shares her vision for the future of Mumbai to Maine.
5:13 – Cherie shares the real story of how Mumbai to MAINE started.
13:31 – Cherie explains how she uses storytelling as her main marketing technique.
19:29 – Cherie talks about how she prioritizes her time based on what would best align with her brand.
24:19 – Cherie describes some techniques for building a brand, including how she used the cooking classes she was teaching as a focus group.
31:24 – Cherie lays out her vision for the Mumbai to MAINE brand.
34:55 – Cherie talks about how business pitch competitions have helped her build and grow her brand.
37:52 – Cherie lists some resources that have been helpful to her.
Quote
“I think the reason why people connect with my story is because everyone is like, I’ve always wanted to do that. I’ve always wanted to put something in a jar. I’ve always wanted to make sauces, jams, or jellies, or have some sort of an entrepreneurial dream, and here is somebody who has actually done it and did it without having any chef experience. Done it without any marketing dollars. I just took my story, my journey, and put it in that jar. I said ‘this jar will tell you everything you need to know about me.'” – Cherie Scott, founder and owner of Mumbai to MAINE
Links:
Listen to Amber Lambke’s episode on The PR Maven® Podcast.
Listen to Julene Gervais’ episode on The PR Maven® Podcast to learn more about Greenlight Maine.
Listen to Alyne Cistone’s episode on The PR Maven® Podcast to learn more about Elevating Voices.
Grow Your Audience, Grow Your Brand
“The Game of Life and How To Play It” by Florence Scovel Shinn
About the guest:
Mumbai native Cherie Scott left India at the age of 16 and moved to Vancouver, British Columbia. After a few stops in New York City and New Jersey, Cherie has been anchored in Boothbay, Maine now for over a decade.
In 2015, she launched her culinary blog, MumbaitoMaine.com to share her signature recipes and nostalgic anecdotes of her youth in Mumbai. In 2018, Cherie was invited to join a lineup of notable guest chef instructors at Stonewall Kitchen Cooking School where she curated an exclusive, regional Indian cooking series for four years. Cherie is now a guest chef instructor at Milk Street with Christopher Kimball Online Cooking School, Boston. Cherie is the host of “Talking Food in Maine,” a series of intimate one-on-one conversations with notable culinary pioneers who have made a substantial contribution to the culinary arts in the state of Maine. To celebrate Maine’s bicentennial and gastronomic talent, Cherie hosted and produced Mumbai to MAINE’s podcast in 2020, showcasing some of Maine’s most accomplished culinary tastemakers.
During the heart of the pandemic, Cherie launched her signature line of gourmet Indian simmer sauces: Makhani, Saag and Caldine. Inspired by her family’s heritage recipes, these simmer sauces are masterfully crafted in small batches and simmered for hours with an infusion of freshly roasted and ground spice blends. Mumbai to MAINE is Maine’s first Indian-inspired and award-winning culinary brand, available nationwide at www.mumbaitomaine.com and across specialty stores in Maine.
Looking to connect:
Email: cherie@mumbaitomaine.com
LinkedIn: https://www.linkedin.com/in/cherie-scott-804368113/
Website: https://mumbaitomaine.com/
Podcast: https://blog.mumbaitomaine.com/podcasts/
Instagram: @mumbai2maine
Facebook: @mumbaitomaine
Facebook: @cheriescott
