How-to examples & business cases for implementing effective public relations and marketing techniques.
Facebook remains the top social media platform and should be part of your marketing strategy. Use videos, user generated content, and interactive posts to boost engagement.
DetailsSocial capital is the value of your connections — personal, professional, and online — enhancing reputation, resources, and opportunities for growth.
DetailsWhen I was younger, I had a cookbook from bed and breakfast recipes across the country, and I loved making these double chocolate chunk cookies in the fall! They are from Holden House in Colorado Springs. So yummy! – Whitney
DetailsMaster networking with confident entrances, positive attitudes and genuine connections to leave a lasting, professional impression.
DetailsEmpathy in business builds trust, enhances leadership, boosts morale and fosters strong connections with employees and customers for lasting success.
DetailsLike a lot of folks, I have a good amount of green tomatoes in my garden this time of year. This weekend, I tried a small batch of green tomato chutney using a recipe from The New York Times and made it my own. – Charlene
DetailsGood strategic marketing is a lot like a well-played football game.
DetailsDespite the rise of AI, personal branding remains irreplaceable. Embracing authenticity and human connection is key to building a strong brand, enhanced but not replaced by AI.
DetailsI hosted a few friends for brunch yesterday, and made this casserole the day before, so when I woke up yesterday, all I had to do was put it in the oven. As with many of my recipes, this one comes from my late mother, aka “Oma.” – Nancy
DetailsMarketing drives sales through promotion, while PR builds trust via earned media. Together, they create a powerful, integrated brand strategy.
DetailsAn outdated website or business profile can turn many promising customers away from your business. Find out how you can avoid these common issues here!
DetailsI love my teriyaki rice bowls these days. Easy, healthy-ish, and makes great leftovers. I eat this at least twice a month and never get tired of it. – Kat
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