How-to examples & business cases for implementing effective public relations and marketing techniques.
Phil Harriman, founding partner of Lebel & Harriman, shares how business owners can align their priorities and passions to build a personal brand.
DetailsConnections still matter. In today’s virtual world, people are especially eager to connect and reconnect with others but you have to be smart and strategic. When it comes to networking, there is a fine line between being active and being annoying.
DetailsBeloved New England broadcaster Tom Caron offers lessons in personal branding and community building inspired by sports.
DetailsThe PR Maven® shares her best tips for building unique, marketable personal brands by crossing the in-person and online divide in both directions.
DetailsLearn more about The PR Maven’s path to public relations, plus she shares some tips about how to adapt to the changing demands of the increasingly online industry.
DetailsJust because press releases are sent often doesn’t make them effective. To the contrary, today’s PR professionals lean on generic press releases too much, when customized pitches are the way to go.
DetailsThe manager and chef of new Waterville restaurant Front & Main share their thoughts on building a brand and narrative with local flavor.
DetailsAs the Olympics commence, we admire the dedication of the athletes competing. Learn how to train for your career like an Olympic athlete in this blog.
DetailsUsing hashtags can often seem a bit overwhelming and confusing. This blog makes understanding how to effectively use hashtags simple.
DetailsWhether your target audience is a local city council or the millennial generation at large, you want your audience to find you. Domain authority (DA) can help.
DetailsLieutenant Tim Cotton of the Bangor Police Department shares his unexpected path to gaining more than 300,000 Facebook followers.
DetailsBuilding a strong, local online presence can be highly beneficial for your business and is attainable, no matter your size. Local SEO helps target consumers in your area.
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