How-to examples & business cases for implementing effective public relations and marketing techniques.
Podcasting has become a powerful tool for thought leaders who use it to build community, network and showcase expertise through engaging content, enhancing brand visibility and trust.
DetailsProfessional writing can seem intimidating at first, but it doesn’t have to be! Here are 10 important tips to make your professional writing shine.
DetailsI spent several months searching for a signature mocktail for my upcoming wedding, finding one sweet fruit juice mixture after another. This recipe was the perfect balance between sweet and tart that I was looking for and the orange blossom water gives the drink a beautiful floral aroma. It is light and refreshing. Perfect for summer! – Emma
DetailsPrint isn’t dead. Print remains a crucial part of a multi-channel marketing strategy for trust and broad recognition.
DetailsA current, professional headshot is crucial for a strong impression and brand alignment, ensuring authenticity and trustworthiness in your online and in-person presence.
DetailsOne morning, I wanted to make a recipe I saw in a Hannaford Fresh magazine, but didn’t have fresh fruit, so I improvised a bit and it turned out great. I always have frozen berries on hand for smoothies, but they worked perfectly in this French breakfast treat, which was so easy to make! – Anna
DetailsThe best brands are everywhere. They don’t rely on one strategy or one platform; they promote themselves in numerous ways, reaching different audiences with each one and maximizing their engagement.
DetailsDiscover why digital media is important to integrate with your public relations efforts, from knowing what you are pitching, to who you are pitching, to hitting send.
DetailsBefore the fresh berry season, our client the Maine Department of Agriculture has been spreading the word that even frozen, local berries are best! Whether in a smoothie, in a pie or in your favorite bread recipe, Maine’s frozen berries are packed with flavor and perfect to use year-round. The following recipe is from RealMaine.com.
DetailsAuthenticity. You know it when you see it, and people are craving authenticity more than ever. For people who work in branding, this is incredibly important to recognize.
DetailsThis time of year, I’m thinking about Maine maple syrup. This maple vinaigrette recipe is quick, easy and delicious. – Charlene
DetailsWhether you work in public relations or another industry, clients are the name of the game. In PR especially, word-of-mouth is critical. Even though word-of-mouth marketing is the foundation for many PR businesses, we cannot overlook the power of Google SEO.
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