How-to examples & business cases for implementing effective public relations and marketing techniques.
What do you do when the media calls for an interview after a crisis? Read these 10 media training tips for crisis communicators and have a plan for when a crisis strikes.
DetailsStorytelling through media needs to be accessible on multiple platforms at any time.
DetailsInfluencer marketing can be a valuable tool in your toolbox, but before you jump on the bandwagon, find out what techniques would be best for your brand and other valuable information you should be aware of.
DetailsPodcasting is a way for people to have meaningful conversations that can then be shared with a target audience. In the end, podcasting comes down to relationship management. It’s a part of the relationship business, and the best podcasters serve as connectors who build bonds with the people around them.
DetailsYour personal brand is more than your job or your resume; it’s an asset that you will carry with you throughout your career. Using social media, you can create connections, build a network and establish a name for yourself in your industry.
DetailsThe key to branding yourself is the impact you have on others. Elevating your social capital and fostering goodwill takes your brand to another level.
DetailsJody Fisher, VP of Public Relations at Austin Williams, explains why the press release remains a key strategy in PR.
DetailsThere’s more to PR than the digital universe. The ultimate influencer for PR practitioners to leverage is still traditional media. Professionals in the field need to be creative about promoting their clients in other ways. The original way—and still the most important way—comes down to traditional media.
DetailsOver the decades, Queen Elizabeth taught us many valuable lessons. Here are 10 things that professionals can learn from her seven-decade reign.
DetailsThis pie is ideal for the holidays in Maine as it unites two of the state’s best things: maple syrup and wild blueberries. It has some excellent antioxidants from the berries and anti-inflammatory qualities from the syrup, too! And it tastes even better a couple of days after you bake it, so it can help alleviate some holiday stress. Enjoy! ~ Anna
DetailsThis is such an easy, delicious meal that will feed your holiday crowd, or last for several days. It also freezes well. Serve with a big salad and buttery rolls and/or add shredded cheddar cheese for an extra delight! Kat loves this recipe on winter nights she wants an easy go-to, without any of the dishes. Charlene made it and added Brussel sprouts. ~ Kat
DetailsThis recipe is a Christmas Eve tradition in the Dimock family with the original recipe coming from my great grandmother. While it is a tradition, most of my family does not dare to try it! For years it was just me and my grandparents that would eat this dish, a memory with them that I cherish. Last year, my grandmother and I convinced most of the family to try it and the general consensus was that it really wasn’t that bad. I hope you give this recipe a try, even if you aren’t an oyster fan. ~ Emma
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